Why your Business should use Twitter!

 

Everyone always talks about Twitter, whether it’s a tweet shared on the news, a screenshot shared on Facebook or a conflicting opinion that has gone viral (think back to Trump and his worldwide drama). It’s where the connections are and where your business needs to be. If you’re not convinced just yet keep reading to find out why your business should use Twitter. 

Create Networks

Hands down the best things about Twitter. It allows you to connect to a large diverse range of people and businesses. Networking allows you to connect with people you might not talk to in person or people who live overseas. For example, all your stakeholders, influences, celebrities, businesses and more.

If your business creates networks on Twitter, the opportunities are endless. You can develop business contacts, new partners, attract new customers, engage with all stakeholders and even find new employees.

Get Noticed by your Target Audience

Anyone can make a simple tweet, therefore it takes a little bit of effort to get noticed by your desired audience, however, it’s certainly worth it for your business.

Simply join in conversations by regularly commenting on tweets, constantly like posts by the same author/ business you want to get noticed by, tag people on your tweets, add locations on your tweets, retweet everything that reflects your business, use relevant hashtags on your tweets and post multiple times a day (it’s not annoying, it’s expected). If you consistently do this, you’ll start to get noticed by your target audience. 

Engage with Big Businesses

Twitter allows you to engage with big businesses from any industry around the world. Businesses use Twitter to share their products, service, news and opinions. If you comment and like on big business' pages, you’re more likely to get noticed by other users who comment and like their tweets. It also enhances your Twitter presence and shows that you’re interacting with other reputable businesses.

Share Feedback

Another important reason for your business to use Twitter is because it allows you to share your feedback on products and/or services. In contrast, you can also receive feedback from consumers and stakeholders about your own products and/or services.

Feedback is vital in order to address issues and improve current processes. It’s also helpful for potential customers who are doing their own research about your business.

Monitor Competitors

Twitter gives you the opportunity to stay up to date with trends and directly keep an eye on your competitors. You can see what people are saying about your competitors and what their latest news is. Twitter ideally provides you an extra insight into your competitors' business and what you can improve on to enhance your competitiveness.

Keeping up to date with your competitors’ tweets also helps you create a strategy behind your tweets and gives you some ideas to bounce off.

Generate leads

We kept the most important for last! Twitter enables you to share your current sale offerings and promote your products and/or service.

Tweets are short and simple, therefore an easy way to keep the audience wanting more information which can potentially generate lead, increase website traffic and even create sales. 

We hope you're now convinced to start a business Twitter account or start using your old business account. Twitter is underrated in business because it’s very easy and straightforward to use yet creates endless short-term and long-term benefits. Also one last tip, remember Twitter accounts should tweet regularly and tweeting multiple times a day is ok!