Tag: marketing strategy

It's fair to say that the last two years have presented small businesses worldwide with their fair share of challenges. Many of Australia's small business owners have been unable to financially stand on their own two feet, requiring monetary support from the government, which hasn't always been available. While initially the challenge mainly lied in the form of financial hardship, the focus has now shifted towards the healthcare system's capacity and protecting vulnerable people. While the government has continued to change the testing requirements, placing increasing reliance on rapid antigen tests (RATs) to relieve the PCR testing waits, there is a larger truth about this changing dynamic that many are not aware of.

It’s no secret that most people want to tune out of work during the holidays. In part, due to the hard work that kept them busy throughout the year and of course, fatigue from COVID-19 – the gift that keeps giving.

Marketing strategy scholars have contended that dynamic capabilities such as adaptability, integration, and deployment of organizational capital assist firms in becoming more aligned with their evolving business environments. With its ability to provide a source of competitive advantage, marketing strategy substantially influences market performance.

Marketing strategy is a construct that provides clear, realistic, and measurable marketing objectives. It is essential to the practice of marketing.

Continue reading to find out 5 key ways marketing strategy adds value to your professional services firm: 

Content Marketing is a strategic marketing approach, of which is predominantly seen on digital platforms. The strategy is focused on creating and delivering content to attract their specific audience, which also improves SEO scores. For financial sectors, this strategy plays a critical role in the digitisation of their growing online market across Australia. However, with a decline in customer trust levels to 49%, the financial sector has become Australia's second least-trusted business sector. To redevelop these relationships and trust, the sector must reinforce a "customer-centric approach" to increase their brand credibility. Here are three key ways financial firms could benefit from using content marketing to their advantage.

LinkedIn has become a powerful tool that plays a critical role in connecting professionals and organisations across the world to make them more productive and successful. For financial services firms, the platform offers an opportunity to optimise their firm, grow their network and generate leads amongst new audiences. And yet, many financial services firms struggle to leverage their talent, their platform and their network to increase brand awareness and generate qualified leads. So how should financial services firms use LinkedIn?

Here are the four key ways that financial services firms should be using LinkedIn to their greatest benefit.

While a marketing consultant is not essential to the success of your business, employing one with industry experience will certainly help to streamline a company's marketing efforts. Employed as an external advisor, a marketing consultant will bring their expertise to your business to plan and execute proven marketing strategies. A consultant understands the customer's unique needs, analyses market insights, processes and issues. All this garnered information is combined with their knowledge to suggest and apply solutions that will improve your company's marketing efforts. 

Financial service firms face a variety of challenges when it comes to marketing their products and services. They must cope with customer and market-related restrictions in addition to working in a highly regulated industry, which can make it harder to effectively engage with clients and prospects and challenging to make themselves distinguishable from other firms to potential clients. As marketing techniques evolve, leading accounting and finance firms have revolted against traditional marketing techniques, as they have become increasingly aware of the danger that faces those who fall behind.

It is no secret that the rise of social media has taken a toll on traditional marketing as the source of communication to consumers. Marketers, content creators and users are finding it hard to keep up with the continuous flux in trends, updates and algorithms. In order to be seen and heard by your customers, you need to be consistent, informative and engaging.

It goes without saying that the content that is produced should reflect your brand's image and values. Having a consistent and strategised content cadence will drive your brand to success.

The term ‘content cadence’ may be foreign to some; however, it should not be overlooked as it holds a lot of value to social media marketing. So, what is content cadence? In simple terms, cadence is the pattern of how you present your content. A cadence is useful in targeting the who, what, when and where of your content to make sure you’re targeting consumers at the right stage of the buying cycle. This social media growth strategy is so important because it outlines the key way your consumers connect with your organisation while you tell your story, vision and purpose, at the right stage of the customer journey.

To increase your brand awareness, here are 3 tips to optimise your social media content cadence:

You’ve heard blogging is a good way to increase brand awareness of your business and you’ve started one. But you’ve likely run into a slight problem. No one is reading your blogs. This may be extremely disheartening, frustrating and above all discouraging to the progress of your blog however, it’s the same problem many people are struggling with and have struggled with in the past. If you’re struggling to get people to read your blogs here are six of the most common reasons why and what you can do to fix them.

Where do we go after COVID?

What does it mean to live a life 'after' COVID? As the economic climate worldwide has failed to remain constant for more than a few days, businesses have been forced to adapt like never before.

With all the uncertainties around the world, one thing is certain; COVID-19 has dramatically shaped the marketing world we now co-exist with. In a survey conducted by the CMO, 72% of marketing leaders claimed the importance of marketing had increased in the last year.

As challenges within the business world continue to rise, opportunities of equal quantities also surface, each an opportunity for marketers to capitalise upon.