Tag: marketing eye

Nowadays even a simple search on LinkedIn for the words 'marketing' or 'marketer' yields over 10.6 million profiles worldwide. In this saturated digital industry, being creative and fresh in your content is the key to making a lasting mark. Whether you're writing your 10th blog for the day or planning your 15th campaign, the key to maintaining freshness lies in embracing a mindset of continuous learning. Here's a guide to help marketers infuse vitality into their content, ensuring each piece is not just another drop in the vast digital ocean but a resonant ripple that captivates the audience.

Sitting for long periods is a modern-day plague particularly if you work from an office or work from home. We're often tied to our desks, glued to our screens, leading to detrimental effects on both our physical and mental well-being. One of the biggest culprits? Poor circulation.

The office chair can come in many forms, mostly based on a shape that we have come to believe is the best for our backs. Whoever said that was a marketing genius because decades later, we still believe in this notion.

A/B testing is the cornerstone of effective marketing, allowing for data-driven decision-making that can transform campaign outcomes. With 81% of marketers using A/B testing to improve conversion rates, it's clear that it is essential for campaign success. Our goal is to simplify the complexities of A/B testing and provide you with practical insights to help you use it effectively.

Today, we’re going at such a pace in business, that it’s no wonder many companies just can’t keep up. I feel like I have whiplash – most of the time! The gap between marketing strategy and its effective implementation is a common challenge faced by many companies and it hinders overall business performance. Despite carefully thought-through strategies, businesses often struggle to translate their ideas into tangible results. This disconnect can be costly, leading to missed opportunities and ineffective campaigns.

In the real estate industry, brands are much like the buildings they represent. Think of them as the foundation for a cluster of interconnected businesses, each operating under the expansive umbrella of a larger brand identity. But, just as in any intricate design, knowing when to rely on the overarching brand and when to let your own brand identity take centre stage is essential for success.

In the highly competitive era dominated by digital marketing, it's easy to overlook the timeless power of print media. However, for contact centres aiming to establish their presence and reach a highly targeted audience, advertising in magazines and trade editorials can be a strategic move. Let’s study the distinct advantages of utilising print media in your marketing arsenal.

The Business Process Outsourcing (BPO) industry is one of the fastest moving industries, where efficiency, expertise, and customer satisfaction are paramount. Due to its highly competitive nature, marketing plays a deciding role in boosting sales performance. BPO companies provide a wide array of services, from customer support to back-office operations, and effective marketing can be the key to attracting and retaining clients. So let’s take a look at how BPO marketing can drive sales performance to new heights.

In the fast-changing realm of social media, where trends are becoming increasingly unpredictable, a new term, "planted" influence has surfaced. However, rather than benefiting influencers, it questions the genuineness of some influencers. This concept suggests that some content creators have been carefully positioned, perhaps by platforms, brands, or external forces, to gain rapid popularity, raising questions about the organic nature of their rise to fame. A recent incident involving the rising star Bobbie Althoff has brought this intriguing phenomenon to the forefront, prompting us to delve into the murky waters of influencer marketing.