Tag: melbourne

I don’t know about you, but Mother’s Day has crept up really fast and without even realising it, I don’t have a gift.

In a panic, I googled ‘best Mother’s Day gifts’ and to my shock (and horror), there was nothing interesting that would show my mother just how much she means to me.

“Marketing’s job is never done. It is about perpetual motion. We must continue to innovate every day.”

It’s common knowledge that internships are an essential rite of passage for any professional looking to go somewhere in their career. Most students understand the value of getting into a good internship program and its benefit towards understanding where your interests lie and securing your dream role.

A performance review often comes with a lot of trepidation, from both parties. When you put marketing, or marketers into the equation, that trepidation is two-fold and often is met with a sense of expectation versus reality and performance reviews can lead to marketers either being motivated to 'do more and be more' or leaving the company.

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.

Marketing Eye’s Melbourne office has not been back for long, but that’s not to say it hasn’t been an eventful return to work already…

Influencer marketing is on the rise, and with all the different and new social media platforms available to utilise and post on today, an influencer or ambassador may be the key to improving your brand reach and engagement.

It’s coming down to the pointy end of the year and like many marketing agencies, we are endeavouring on a journey of self-discovery. We have our best team of marketing consultants, all whom share the same values and enhance our company culture in place, but as any good marketing team, we are hellbent on being the best marketing consultants in our perspective Melbourne, Sydney and Brisbane regions in 2021.

There is this notion that marketing consultants should know it all. They are after all qualified in marketing and are employed to steer a company or brand with their knowledge and expertise. Sitting in my office in South Yarra, Melbourne, I am reminded at just how much experience is in the room, but while we are all skilled at what we do, we learn every single day something new. Our industry is evolving, growing, changing, adapting and being disrupted through technology and innovation.