Tag: strategy
Does Modern Marketing Mean 100% Digital?
The world is ever-evolving. Humans are no longer at the place we used to be five years ago. And marketers must hop on that train toward the unknown future. Every day, there is a new device, new technology, or new social media platform coming to shape. But does that mean modern marketing is turning fully digital? The answer is no. No matter how advanced we are with our tech, there is always a place for the non-digital world.
The Power of Storytelling In Marketing Strategy
You spend days and months carving out the perfect marketing plan for your business. It has a clear key message. It targets the correct audience. It has brilliant events for each phase. But it does not work. Why? What did you miss? Before hopping onto another campaign to fix the situation, try looking into something called: storytelling.
The Power of Storytelling in Marketing: How to Craft Compelling Brand Narratives
In the dynamic world of marketing, one timeless and powerful tool has stood the test of time: Storytelling. The art of weaving captivating narratives holds the potential to create deep emotional connections with audiences and leave a lasting impact on their minds. Explore the science behind storytelling in marketing, learn how to craft your own brand story, learn the different elements you need and how to leverage your brand’s story. Discover multiple actionable tips on how businesses can craft compelling brand narratives to engage their audience on a profound level.
How to Leverage LinkedIn Groups for Business Growth: Tips and Strategies for Effective Networking and Marketing
LinkedIn is a professional social networking website that has become a crucial tool for individuals and businesses looking to expand their professional networks and promote themselves as a brand. With over 700 million users worldwide, LinkedIn has emerged as a powerful platform for professionals to connect with each other and build meaningful relationships.
How to use social listening to improve your marketing strategy
In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.
Why your marketing strategy isn’t working for your business
If you’re putting a lot of effort into marketing your business, but are failing to see results, you’re not alone. Unfortunately, marketing efforts do not always produce results and many marketing campaigns simply don't hit the mark. Many businesses find themselves wasting time and money using marketing tactics that simply do not work. In the end, it all comes down to the marketing strategy they have developed.
Everything You Need to Know About LinkedIn Business Manager
What is LinkedIn Business Manager?
As the platform with currently over 830 million registered users, LinkedIn has become the primary platform used for professional networking, career development and job seekers to find employment. Due to these reasons, it is important to understand as a business how to use LinkedIn Business Manager as a social media network solution and its features.
LinkedIn Business Manager is a platform where you’re able to focus on managing all of your business’s Ad accounts and Pages in one area. As easy as it is giving the opportunity to have all your ad accounts and pages linked in a single dashboard, you also have the choice to remove them or update them with the tap of a button.
Development of a successful marketing strategy for start-ups
In a world of saturated markets, innovative Start-ups are the future. Entrepreneurship has spread globally, and start-up businesses contribute to a wave of up-and-coming trends within the industry. While every business starts as a start-up, their internal processes and strategies help their ultimate success. How does this happen?
8 Pivotal Steps To An Effective Marketing Plan
A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.
The difference between marketing strategy and marketing plan
Oftentimes, these terms are used interchangeably…
But they actually mean two different things.
Think of it like this…
You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.
The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.
So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.