Tag: Success
How to use TikTok for business: a beginner's guide
TikTok has rapidly become one of the most popular social media platforms in the world, with over one billion active users. Originally designed as a platform for short form lip-syncing videos, TikTok has evolved to include a wide range of content, including dance challenges, comedy skits, and even educational content.
How to use social listening to improve your marketing strategy
In today’s digital age, social media has become paramount in developing your marketing strategy, a dynamic yet often overlooked aspect of this being social listening; monitoring social media channels for mentions of your brand, competitors, industry, and any other relevant keywords.
Why Marketing Teams Need to Embrace a Team-First Mentality
Marketing is a crucial aspect of any business, as it helps companies to reach new customers, build brand awareness and drive sales. However, to succeed in this fast-paced industry, it's essential that marketing teams embrace a team-first mentality.
Example of a marketing plan that guarantees success
To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.
Why your marketing consultant doesn't know it all
How do you help your husband be more successful?
Entrepreneurship is one bumpy road, don’t be fooled
As much as I would love to say that being an entrepreneur is smooth sailing, I know that I would not be telling the full story.
I’ve had some astronomical wins over the years, but in fairness, I have had just as many failures.
How to make your marketing team more successful
Setting Professional and Personal Goals
Write down your goals
If there are things you haven’t achieved yet, it might be because you haven’t written them down. Putting your goals down on paper might be the first physical step towards realising what you want to accomplish. Writing your goals down can be a cathartic experience, because this means that you have, at the very least, a general idea of where you want to be and what you want to do. Defining what you want to achieve is a huge step in this process because achievements can take on very abstract forms. Keep a list, no matter what the timeline is so that you can check things off as you accomplish them.
Find accountability
Accomplishing goals is hard to do on your own. Bring someone along with you on your journey! Finding an accountability partner is the best way to make sure you are achieving what you want. It’s not an easy process, but it can make a huge difference in your journey. A good accountability partner can support you along the way in your journey and provide some tough love when you get side-tracked. This relationship works best when you can talk to someone you trust and respect, which should allow for your partner to give you constructive criticism when you need it.
Celebrate the wins, recover from the losses
There’s nothing wrong with celebrating your victories when you achieve your goals. You should celebrate! It’s a big deal. No matter what you decide to celebrate with, acknowledge how you achieved your goal and what processes brought you here. We are all on our journey, and we all will experience varying degrees of failure and success. There will be times when things don’t work out. Whatever the reason might be, make sure that you are kind to yourself in these moments. Figure out what went wrong, fix it and move on to the next big goal. Whatever happens, keep growing and moving forward.
Mellissah Smith and Morgan Doyle of Marketing Eye went live on LinkedIn with Robert Fox of Strategy to Revenue to discuss how they assess their personal and professional goals, and how they go about achieving those. Take a look at their in-depth conversation below.