After just completing my first year of university studying media and communications, I didn’t know the first thing about what the world of marketing involved. Having only ever taken two advertising classes, I knew almost nothing about what a marketing firm did let alone how they operated in the industry. That was until I found myself scrolling through Indeed.com, trying to find a way to fill in my time over the next three months. At a time when every second person was trying to find a job or internship, restless after the abundance of lockdowns we endured in 2021, every opportunity I was either turned down or was one in 500 applicants. Marketing Eye was no different, an application I thought I would never hear back from. Or so that’s what I thought. 12 weeks later I am left to reflect on my time working as a Marketing Eye Intern learning from and working alongside a team of dedicated, passionate, and hardworking marketing executives.
Marketing Eye Blog - Culture Category
As a recent graduate, accumulating professional work experience in my final year of university has been critical in shaping my career path. Undertaking an internship during the pandemic was difficult, to say the least, but I was so fortunate to have had this learning experience with Marketing Eye. The marketing internship provided me the opportunity to explore more about content marketing, which has been useful in helping me become the marketer I aspire to be!
Located on a bustling street in Hawksburn, this 12-week internship program allowed me to intern in a distinctly modern and vibrant terrace-style building. Despite being unable to work physically in the office in the early stages of the program, the team at Marketing Eye was supportive and was quick to respond to any questions I had while I interned online. When I had the chance to go into the office for the first time, I noticed that Marketing Eye’s culture was focused on friendliness and a strong work ethic, which inspired me to work equally as hard as them. Working alongside the marketing executives has not only helped me strengthen my resume but has also built confidence in my writing skills.
Before commencing my internship at Marketing Eye, I was at a loss of where I wanted to take my career. I finished my Bachelor of Arts degree in 2020, majoring in media and communications, hoping to find a career in marketing down the track. However, I didn’t completely understand what a career in marketing or a media role would entail. At the end of 2020, I visited a careers counsellor, naively assuming that all my curiosity and fear going into a professional work environment would be miraculously cured. After the session, I did not feel as confident as I predicted I would.
At the beginning of 2021, I began my master’s in marketing and digital communications. I felt I had found my passion in marketing, however, when I was asked by friends or relatives what exactly I would desire to do in my marketing career, I felt still quite unsure what I would exactly be hoping to do.
My luck can be encapsulated by Melbourne going into lockdown a week before the start of my first ever internship. Months of balancing coffee on the train while commuting to South Yarra and belly-laughs of office banter flashed past before my eyes. I reached out to one of the consultants to ask whether my internship would be put on hold for the duration of the lockdown with fingers crossed that I wouldn’t be missing out on the “full experience”. Of course, marketing efforts cannot be stagnated just because of Covid-19 restrictions so the internship would still proceed but truth be told – I was absolutely devasted. In a way though, this internship at Marketing Eye seemed to be the silver lining throughout the lengthy consecutive months of lockdown.
I had been on the search for an internship within the rather large realm of marketing and while I hadn’t quite found the niche I wanted to settle in – there was a charm about interning for an out-sourced marketing team. By working for Marketing Eye, I was able to experience an array of clients and the different needs they needed to be met. Tech companies to health insurance companies – you name it, and I have had some sort of experience within the industry. This allowed me to have a more varied experience - allowing me to learn more across industries whilst still strengthening my foundational marketing knowledge.
As I come to the end of my internship with Marketing Eye at their Melbourne office, I’ve finally been able to take the time and reflect on the skills that I have obtained and the knowledge I have gathered along the way. As a university student in their penultimate year, I was faced with the decision of what career I wanted to do once I graduated.
Marketing has always been a passion and interest of mine and I was so excited when I saw an internship opportunity available at Marketing Eye. The application process was very straightforward and I was invited to join the team for a few months after a phone interview with one of the marketing specialists. I will never be happier with my decision to intern at Marketing Eye as the experience I’ve obtained will enable me to approach future jobs with not only more confidence but more ability as well.
As a second-year commerce student, and someone who has always been interested in the In’s and Out’s of marketing, being offered an internship with Marketing Eye was a dream come true. Whilst I do love my university degree and am no doubt learning the key fundamentals that will assist me in my future careers, it is all relatively theoretical. At Marketing Eye, and in my position as an intern, I was given the chance to actively use the skills I have been taught, engage with real-life tasks, and ask deeper industry-specific questions.
My Experience as an Intern at Marketing EyeBecoming an intern was not something I was really planning on this year. A class at university assigned us the task of creating a fake application for a role. An internship at Marketing Eye appealed to me, so before submitting the hypothetical assignment I was sure to put in my resume for real: and how incredibly grateful I am for doing so!
With the onset of COVID-19, change came quickly. Business shutdown, we learned to wear masks, lockdowns and curfews became a reality, and social distancing was the new norm. We were forced into our homes and still expected to maintain relationships, work productivity and motivation. And, although we were hopeful there would be an end in sight, the pandemic stretched on into 2021, giving rise to the persistent condition of languishing. Languishing saps your drive, disrupts your capacity to concentrate and increases your chances of cutting back on tasks. So, with the emotional long-haul of the pandemic, many people have been muddling through the day.
COVID-19 has redirected people’s lifestyles with changes to the traditional office routine. So how do you stay focused on overcoming new problems while maintaining an efficient work schedule?
Marketing in a time like this requires adaptability and control over your time, performance, and productivity. Identifying the challenges facing your brand is the first step to overcoming the obstacles of marketing in these uncertain times. Here are some challenges you may be facing and ways to overcome them.
Marketing is an overarching area that infiltrates all areas of our lives and provides us with a greater insight into the human psyche and trends prevalent throughout society. Working at an outsourced marketing agency has provided me with an abundance of experience and information about the business world, that will translate throughout the rest of my career.
During my time as a marketing intern for Marketing Eye, I have had the privilege of receiving real-life work experience and utilising all the tools I have received at university in real-life applications. Not only have I learnt a great deal about marketing, but I have learnt even more about myself and my capabilities in taking on new challenges and roles.
Reflecting on my experience, today I’ll be talking about the 5 most important lessons I learned during my first internship, working for an outsourced marketing agency.
With the onset of COVID-19, there have been significant lifestyle and working changes including social distancing and other pandemic measures. Given humans are naturally social creatures, the sudden changes caused by the pandemic have caused a severe cultural shock. For employees specifically, the widespread shift to working from home (WFH) and loss of face-to-face contact can threaten to dissolve company cultures, and leaders must now develop an action plan to keep culture alive!
In our day and age, we are seeing constant shifts in our traditional workplace cultures and environments, as more people work from the comfort of their homes. Following the devastating effects of the COVID-19 outbreak, more people have moved to working completely remotely and imposed restrictions have left companies and the overall employee morale in an unsteady state. Thus, in amidst these challenging times, adopting and maintaining a solid workplace culture for a smooth transition into remote working is essential to the fundamental survival of any successful business.
Marketing is an ever-changing, ever-developing industry, with new channels appearing and new ways to market your brand cropping up all the time. Because of the industry’s rapidly evolving nature, marketing teams and departments need someone who can right the ship, keep everyone on track and execute the business’s marketing strategy. They need a marketing manager.
So, you have graduated. Congratulations! Now, you have to find a job – or do you?
With most millennials now well into adulthood and transitioning into leadership roles, we are seeing a younger generation is now taking over, Gen Z. While this generation still dominate the market, we will soon see an influx of Gen Z workers entering the workforce. Covid-19 has considerably shifted opportunities for many young people. Gen Y was able to graduate from University and enter the workforce with ease while Gen Z face considerable hurdles while getting a foot in the door to their dream jobs.