Marketing Eye Blog

Marketing Eye Blog

Tag: social media marketing

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

Published in Blog
Friday, 08 July 2022

Real Juice

Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

 

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Published in Manufacturing
Tuesday, 05 April 2022

Jenny’s ELC

Jenny’s ELC’s is a Bendigo based Early Learning Centre with a philosophy to encourage every child to develop and learn with the exploration of their interests. Providing childcare programs, quality resources and diverse indoor and outdoor environments, Jenny’s ELC creates an inviting home away from home for both parents and children. Focused on the region of Bendigo, Jenny’s ELC identified a need for the company to communicate their values and showcase the quality programs offered to parents. With four early learning centres, Jenny’s ELC wanted to improve their marketing efforts to introduce new clients to their service as well as maintain the interest of existing clients. Jenny’s ELC reached out to our Melbourne team at Marketing Eye to assist in building brand awareness and keep current parents informed and interested in their services. Through a marketing workshop, the company’s marketing strategy was formed in line with its marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with Jenny’s ELC branding style guide (brochures, flyers, business cars, forms and posters), email marketing campaigns, advertisements, billboards, social media advertising and other content.

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Published in Portfolio
Tuesday, 05 April 2022

Bloom IT Consulting

Bloom Consulting is an independent procurement solutions and services company with an extensive experience in procurement transformation and change management, as well as in SAP Ariba, Concur and Fieldglass. We are a trusted partner to some of Australia’s biggest brands in both the private and public sectors, across a number of industry verticals.

Our customer centric approach and commitment to our client’s business goals have helped us successfully deliver some of the Asia Pacific region’s largest procurement projects including the Commonwealth Bank, Woolworths, Transurban, Transport New South Wales, Ausgrid, and the University of Sydney, to name a few.

As Australia’s largest onshore team of procurement business process experts, we deliver independent advice, quality assurance, and support with both project management and change management of procurement improvement projects. More than just strategists providing recommendations, we are ‘hands-on’ technology practitioners who deliver fully functional solutions.

Services provided by Marketing Eye

Marketing Eye is a strategy marketing consulting firm that specializes in helping small businesses realize their full value.
Our engagement is strategic and includes professional implementation of marketing strategies.
When Marketing Eye was engaged by Bloom Consulting, the company was a well-established partner of SAP and working with some of Australia’s most impressive companies.
Although the company had significant inroads into building its client base around SAP, they needed to communicate their brand more effectively and drive better marketing performance.
Importantly, the company sought to have their website redesigned and developed, search engine optimization and content creation.
Marketing Eye was challenged by the use of yellow as part of their branding palette and designed the website and subsequent marketing collateral around complementing the hierarchy of yellow with other more passive colour combinations.
This ensured that the brand could adequately ‘talk to’ its target audience, without ‘yelling’ or looking like the brand was consumer facing.
Once this palette of colours were established as part of the brand style guide, Marketing Eye was able to develop marketing collateral and commence branding digital assets.
As part of the engagement, setting the foundational marketing asset combination was key including development of website, re-branding of social media and digital assets, development of sales deck and other key marketing assets.
In addition, commencing lead generation campaigns and brand building in the form of a monthly cadence including curation of a social media marketing calendar, LinkedIn lead generation, email marketing campaigns and content marketing were pivotal in building the brand and generation of leads.

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Tuesday, 05 April 2022

At One Foods

At One Foods is an Australian owned, businesses based in Queensland, that offer healthy snacks with substance, allowing consumers to improve their eating habits and live a healthy lifestyle. Whether the consumer is an athlete or is seeking to eat a healthy snack amidst their busy corporate lifestyle, At One Foods makes goals of living a healthy lifestyle easily attainable.

Seeking to increase brand awareness and to strengthen relationships with consumers, distributors, and resellers, At One Foods reached out the Marketing Eye team in Melbourne. After completing a marketing workshop, the Marketing Eye team developed a comprehensive marketing strategy for the next 12 months that would enable the brand to achieve their goals. At One Foods needed to create relevant and engaging content for their audience to generate the desired brand awareness. Marketing Eye successfully delivered a strategy that included content creation, in depth social media analysis, and an accurate allocation of their marketing budget to ensure optimal results, all to assist At One Foods leverage their brand in the industry.

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Published in Portfolio
Wednesday, 09 March 2022

BMPRO

Having over 50 years of experience in power solutions combined with manufacturing and design facilities in Melbourne, Australia, BMPRO are leading experts in RV power and control management. BMPRO has over 150,000 systems installed across various power management, control, and monitoring systems in the RV industry worldwide.

BMPRO planned to diversify and expand its current marketing channels. In order to achieve this, additional market research needed to be conducted on the ground along with an increase in investment in marketing efforts to capitalise on the brand in target markets. Consistent with the future direction of the company, communication objectives were developed as a core driver in raising brand awareness and positioning of the company as a trusted provider for Recreational Vehicle Manufacturers (RV’s) and Original Equipment Manufacturers (OEMs). As part of our outsourced marketing department services, Marketing Eye facilitated the execution of marketing activities to drive channel sales and launch ProSmart. This included running of social media campaigns, and development of  email marketing, public relations and advertising strategies as well as other content such as website landing pages.
Published in Manufacturing
Wednesday, 09 March 2022

Lumus Imaging

Lumus Imaging (previously Healthcare Imaging Services and QDI) is a medical diagnostic imaging company that specialises in delivering accessible, and timely diagnostic services such as MRI, CT, PET scans, angiography etc. to rural and metropolitan Australia.

Although Lumus Imaging had engaged in ad hoc marketing, there was a need for the company ability to communicate value and capitalise on available opportunities (such as treatment of chronic illnesses) especially in light of the current pandemic restrictions placed on the healthcare industry as well as its rebrand.

Lumus Imaging reached out to our Melbourne team at Marketing Eye to build brand awareness, generate leads amongst referrers and keep current patients informed and interested in their services. Through a marketing workshop, the company’s marketing strategy was formed in line with its sales and marketing goals for the next 12 months. The marketing strategy was then implemented as part of Marketing Eye’s outsourced marketing department services which included the development of marketing collateral in line with Lumus’ rebrand style guide (brochures, flyers, business cards, doctors’ profiles, folders), email marketing campaigns, public relations and other content.

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Monday, 07 March 2022

Real Juice

Real Juice is a proudly Australian owned and operated juice company that is based in the citrus region of Australia – Griffith, NSW. This company provides consumers with real fruit juice without the presence of added sugars or harmful chemicals keeping them craving for more.

Real Juice reached out to our Melbourne Marketing team at Marketing Eye to elevate their marketing efforts and brand presence in the market. Through a marketing workshop, the companies marketing strategy for the next 12 months was formed. This consumer goods company needed the development of relevant content for their audience in order to build their brand awareness. Marketing Eye delivered a strategy that included content creation, complete label redesign, social media marketing and advertising (such as billboards) which would allow the company to build brand recognition and keep consumers informed and interested in their products.

 

Real Juice 3

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Real Juice 2

Real Juice 1

Published in Retail Marketing

When TikTok was created in 2016, no one could have expected it to become what it is today. It is now one of the most used social media platforms out. It is ranked as the 7th most popular social media platform in the world. There are over 1 billion monthly active users. While many companies believe that TikTok is still an app for dancing videos, it has become a lot bigger than that. Since its launch in 2016, TikTok has been downloaded 3 billion times, gaining 383 million installs in the first half of 2021. It has become extremely critical that your company has an active presence on TikTok. Here are 5 ways your company can utilise TikTok marketing strategy to advance your growth.

Published in Social Media
Saturday, 12 February 2022

Is Facebook a Dying Marketing Channel?

Social media platforms such as Facebook, Instagram, or Snapchat are initially created for sharing memories and connecting families and friends. It has now transformed into a source of entertainment, news, and commercial opportunities. Towards the end of 2021, there were 4.55 billion people who are active on social media. Facebook is the most prominent social networking site, but is that still true in 2022? Facebook interaction on organic content has been on an all-time low, at approximately 2%. Some users have abandoned Facebook and moved to other platforms. Do you think Facebook is a dying Marketing Channel? 

Published in Marketing
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