Tag: melbourne - Page 7
Sunday, 03 September 2017
What makes our marketing agency special?
What makes our agency special? It's a question that I am asked frequently, and it always makes me think "what is it that is our secret sauce?". What makes us different from the marketing company down the road?
Published in
Marketing
Thursday, 27 July 2017
There is a pot of gold at the end of the rainbow
After relaying my 'two days from hell' to a confidante, who had an interesting reply, I realised the reality of my world.
To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
To put it in context, I replied to a text message with: "Life has to have challenges and your feelings have to be hurt to be alive. I wouldn't change a thing."
Published in
Small Business Marketing
Wednesday, 05 July 2017
From lingerie to cashmere sweaters: how one fashion designer made her mark
For anyone interested in becoming a fashion designer, there is one thing you need to know, and that is "the numbers".
Published in
Entrepreneurship
Thursday, 29 June 2017
Being a marketing consultant is insane
Being a marketing consultant is truly insane. Trying to explain what you do on a daily basis, is like talking another language to most people that are not in the industry - and for reason. We all work at different levels and few of us really talk to each other about marketing because everyone wants to be the top marketing expert that clients go to for advice.
Published in
Marketing
Wednesday, 29 March 2017
Why we accept marketing internships at Marketing Eye
Marketing Eye has always accepted internships ever since we were first approached by an overseas University. The reason being that many Universities around the world require internships abroad and they struggle to find one's that they are able to get into, as it isn't always common place in Australia.
Our interns have been amazing. They work on client accounts predominantly depending on capabilities on market research, databases, strategies, inside sales platforms, content development, social media and idea generation.
Our interns have been amazing. They work on client accounts predominantly depending on capabilities on market research, databases, strategies, inside sales platforms, content development, social media and idea generation.
Published in
Marketing
Tuesday, 21 March 2017
The business of business is people - and companies aren't using the right tools - yet!
I am so caught up in everything to do with technology, I have to be constantly reminded as to why the technology exists - and that is to better serve the people around us. From customers and prospects, to employees and suppliers, our ability to engage, interact and create conversation is imperative to our ability to be more successful.
Published in
Marketing
Monday, 13 February 2017
I don't want to die in my office
Jack Ma's speech at the World Economic Forum struck a raw and real note with me. He is more successful than I would ever be even if that was my pursuit in life, but we do have some similarities and that is based on a view of the world we live in and our roles in making it a better place.
Talking to my sister-in-law today, we discussed how I could sell up my home in Melbourne and move to the Fraser Coast and live on the beach in a brand new house, designed by me, for less than $800,000. Imagine that? When you live in the city, you soon realise that $800,000 buys you very little, but in some of the most beautiful places in the world, it brings you a lot. Imagine what I could do with the leftovers. Retire? Do more for the community and causes in which I support? Change people's lives and outcomes? It really is endless. I was born with a brain and it works just as well outside the constraints of business. What if I used it more on a fulltime basis to improve our world?
Talking to my sister-in-law today, we discussed how I could sell up my home in Melbourne and move to the Fraser Coast and live on the beach in a brand new house, designed by me, for less than $800,000. Imagine that? When you live in the city, you soon realise that $800,000 buys you very little, but in some of the most beautiful places in the world, it brings you a lot. Imagine what I could do with the leftovers. Retire? Do more for the community and causes in which I support? Change people's lives and outcomes? It really is endless. I was born with a brain and it works just as well outside the constraints of business. What if I used it more on a fulltime basis to improve our world?
Published in
Entrepreneurship
Tuesday, 07 February 2017
10 Reasons Busy People Are Successful
I have never been more busy in my life. I remember 2 years ago feeling completely overwhelmed by having so much on my plate, and feeling as though I was floundering.
I kept on taking on more 'stuff' and it wasn't a case of not being able to say no. I simply wanted to do all the things I was doing and they were important to me. I hired two personal assistants and that worked wonders, except I decided that they were too good to be personal assistants and moved them promptly into other roles.
I kept on taking on more 'stuff' and it wasn't a case of not being able to say no. I simply wanted to do all the things I was doing and they were important to me. I hired two personal assistants and that worked wonders, except I decided that they were too good to be personal assistants and moved them promptly into other roles.
Published in
Management
Friday, 27 January 2017
What it takes to build a small business globally
As a entrepreneur who has a belief that you should always finish something you start, I am hell-bent on Marketing Eye's global expansion, and the only thing that holds the company back is my ability to travel more often given that I have a dog at home to look after.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
Baring this in mind, we expanded to the US, and have done so in a way that we can trial operating remotely and within a management style that is conducive to me getting enough sleep and being present to whatever team I am working with at the time.
Published in
Small Business Marketing
Monday, 24 October 2016
#HeForShe isn't quite working
I was very proud of Emma Watson when she did her speech for the United Nations promoting HeForShe. It was a significant move forward in looking at the whole gender equality issue in a different, more level approach.
I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.
About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.
I thought long and hard about the women that work for me and the women and girls that are my family. This speech meant something, and I felt more men were standing up and saying that we should respect each other.
About two years ago, I was driving in my car with a man who use to own nightclubs and bars, and he said to me, "women will do anything for coke - I should write a book on it". I looked at him and said, "maybe you should". By bringing the issue out into the forefront, maybe it might create a situation where women think about what they want in life and how they want to be perceived. They may also think about the fact that doing cocaine is illegal and it doesn't make you a better person.
Published in
Culture