Tag: melbourne - Page 2

It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.

Normally I would say it's not Government's responsibility to help market small businesses, but all of that changed when the Government imposed bans on companies opening their doors.

With threats (and I mean threats) of more to come, small businesses throughout Melbourne and the rest of Victoria have been forced to close for a minimum of 6 weeks. That means no work, no clients, no ability to pay the bills and rent.

There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.

Coming into our Melbourne marketing agency today, I was faced with a huge dilemma - how are we going to adapt to wearing a facemask in the office? This might sound trivial but it is not. We talk all day long, on the phone, in person, during workshops and Zoom calls. How are we going to do this with a facemask on?

With an influx of inbound leads to our marketing agency in Melbourne, we have been inundated with questions related to the best digital marketing strategies that are most relevant to today's environment.

Video marketing has become the easiest form to reach more people, more often with the potential of content going viral. Over the years, Marketing Eye has named many companies, designed branding, brochures, websites and advertising, so we took this opportunity to share some designs with our audience. 

While many companies are now scrambling to fix their websites in light of the fact that Google is determining whether or not many companies get sales or not, it's not all dooms-day. A good website from idea stage to website strategy, design and development, can all be finished in one week - if you have the right partner.

Outsourcing your marketing is inevitable whether you are using internal resources or external marketing agencies right now because of Coronavirus. Everyone is working from home, so which is more cost effective, efficient and with the greatest ROI?

The last month or so has been unfamiliar territory to many small and mid-sized business owners. My first brush with Coronavirus was when a Melbourne - based Chinese employee said that she needed to go home to China to look after her family as they had become ill. I immediately understood her predicament and took the required steps to ensure that we knew enough information on the topic to forge ahead.