Tag: marketing - Page 13

What Is Email Marketing?

Email marketing is one of the most used direct marketing tools to promote your products & services via email. Many people believe email marketing is dead, but it is still usable and offers excellent benefits. Not utilising email marketing in your marketing strategies is a disservice to yourself and your business.

Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond.

A rebrand is the process of changing how a company or product is perceived. It can include the reinvention of everything from a brand’s name and tagline, its logo and visual identity to its website and marketing collateral. When you first start a business, branding is likely to be the last thing on your mind.

Businesses usually spend a lot of time on goal setting, and strategy development, but have you ever taken the time to deliberate how you can effectively achieve your marketing goals? It is always beneficial to review whether the marketing goals that your business has set are on the right track, otherwise, your business will be wasting time, money, and resources. 

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

In Australia, 88% of companies are considered small businesses. If you don’t operate your business on digital portals, you are not existing in markets. Marketing your business in the digital world undoubtedly helps raise your brand awareness and attract customers. Recruiting sophisticated marketing experts is critical for companies to grow. 

No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.

Certain times of the year bring extra traffic for websites and businesses, creating the need for a fresh, exciting, and appealing approach to marketing. It's no wonder there is a surge in flower sales on Valentine's Day or an increase in turkey sales during thanksgiving. During seasonal transitions or the holidays, seasonal marketing creates a unique feeling of excitement and fear of missing out for customers worldwide, leading to encouraging actions, like purchases.