Tag: marketing - Page 8

TikTok is unique among social media networks for its genuineness above everything else. Compared to platforms like Instagram Reels and YouTube, videos are less expertly edited and curated, making them seem relatable. 

Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.

He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.

Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.

Coschedule shared an important statistic last year that you are 414% more likely to achieve your business goals with a documented marketing strategy in place. For marketing consultants like us, this was a godsent because so many businesses want to fast track their marketing and skip strategy - to their detriment. Their questions are always,  "Why do you need the right strategy in place?" Well, the answer is simple; would you go onto a football field without a plan in place, without the right game plan. To help grow your business, be more productive with resources and budget and ultimately to increase sales, your business needs a marketing strategy. Furthermore, it needs a data driven marketing strategy aligned to your small business goals.

Email marketing, on the surface, refers to a marketing method that is conducted by sending emails. However, more than 40% of B2B marketers believe email is the most critical component of a successful marketing strategy. Email also has the potential to have the highest return on investment of all marketing channels, with a $52 ROI in 2019. Therefore, successful email marketing is about building relationships, generating sales, and gaining profits.

Brand awareness is how customers recognise and remember your business. As brand awareness familiarises the public with a product and differentiates it from competing brands, excellent brand awareness enables consumers to comprehend, recall, and feel at ease with your branding and products.

Effective marketing strategies help businesses and companies set goals, reach ideal customers, and generate more profits. Measurements can optimise any process, and marketing campaigns are no different. Therefore, if you are responsible for enhancing your company's marketing campaigns, it's essential to give an insight into how to measure the value brought by the marketing strategy. To conduct the most successful campaigns and achieve marketing success, marketers need to recognise what strategies work and what don't intuitively. This is where key performance indicators (KPIs) come in. The following are some typical KPIs you should track: 

There’s a reason why many companies outsource their marketing right now – they can’t find people with experience. Paying ridiculous salaries for graduates with no experience in the real world of marketing is starting to have an effect with many SME’s opting for more experienced marketing services providers.