Tag: marketing plan - Page 4

Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.

When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.

It's mid-way through February and many companies are looking for the secret sauce that this going to make this quarter and the next their biggest yet. You can drill it into your sales people and lure them with a carrot. Cutting costs is always a good way to increase your profits and of course there is marketing. Most marketing departments know what they need to do, but they don't always get around to doing it in the timeframe needed to reach the goals of a company.

Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.

Marketing Eye put an incredible amount of effort into delivering world-class marketing strategies to clients. We have invested heavily in research and development, and of course, developing the world's first Robotic Marketer.  When it comes to accolades, we never enter awards or accept nominations, but we do find that being in good company is positioning gold.

I once had to hire a law firm, and at the time I didn’t have a lot of money to throw around. I was growing a business, and every cent counted.

We are quite the fancy pants of marketing of late and have delivered a business and marketing plan for our own company that is one of the best I have ever seen. We haven't focused on our old-style corporate internal document, but instead, a fully engaging interactive and KPI orientated presentation that has inspired our team to do more, be more and conquer quite a few goals.

The sharks were circling. Their prey nervous. Beads of sweat popping and streaking. Hands raised to wipe their brow.  Vocal chords faltering. Knees buckling under pressure. Sensing weakness the sharks go in for the kill.

That’s the basic principle of a television show called Shark Tank and the show on which it is based Dragon's Den. Shark Tank has just started airing in Australia and has been running in the US since 2009. The Sharks comprise of four entrepreneurs, with a combined wealth of somewhere in the billions of dollars who must judge the business presentations of ‘wanna-be’ entrepreneurs.

When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.

But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.