Tag: marketing plan - Page 2

Have you been uploading blogs or posting regularly on social media but struggling to see any results? The problem is most likely not your content but rather that your efforts may not be properly backed up by a strategy. Before creating social media content or blogs you should always start first with your marketing strategy and use your strategy to support your marketing plan.

Running a business requires managing a diverse range of duties that will impact your brand's success. Regardless of your competence, the people you choose to work with, and hire will eventually significantly impact your team's output and overall performance.

When it comes to storytelling, there's much more at play than simply ensuring your audience knows what will happen before, during, and after the story. You may improve your self-assurance as an author, public speaker, teacher, or even a dinner party visitor by brushing up on your storytelling abilities (including understanding how to tell a story and a few narrative methods.

Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.

Coschedule shared an important statistic last year that you are 414% more likely to achieve your business goals with a documented marketing strategy in place. For marketing consultants like us, this was a godsent because so many businesses want to fast track their marketing and skip strategy - to their detriment. Their questions are always,  "Why do you need the right strategy in place?" Well, the answer is simple; would you go onto a football field without a plan in place, without the right game plan. To help grow your business, be more productive with resources and budget and ultimately to increase sales, your business needs a marketing strategy. Furthermore, it needs a data driven marketing strategy aligned to your small business goals.

I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.

For online retailers, the last three months of the year are the most crucial. Research shows that this is the quarter in which 57% of shops expect an increase in sales, so now is the time to make the most of it and prevent any unpleasant surprises. The last three months of the year are jam-packed with celebrations and important events. This is your prime opportunity to win over new leads and turn them into lifelong clients. 

What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.

To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.

In a world of saturated markets, innovative Start-ups are the future. Entrepreneurship has spread globally, and start-up businesses contribute to a wave of up-and-coming trends within the industry. While every business starts as a start-up, their internal processes and strategies help their ultimate success. How does this happen?