Tag: marketing eye - Page 11

Have you been uploading blogs or posting regularly on social media but struggling to see any results? The problem is most likely not your content but rather that your efforts may not be properly backed up by a strategy. Before creating social media content or blogs you should always start first with your marketing strategy and use your strategy to support your marketing plan.

One definition of customer journey is the route a person travels when engaging with your company's brand, product, or service. There are five stages to this process, first getting people to know about your brand and consider it in their decision process. Second getting them to purchase. Third, keeping them as consumers, and finally getting them to advocate for your brand in their own communities.

A marketing strategy is a plan or action that is designed to promote a business’ product or service. Its objective is to keep the company or team members on the same page, to ensure measurability of business objectives. This is to better understand the target audience and capitalize on emerging trends. The following blog will explore what strategies or elements might be included in most 2023 marketing strategies.

Marketing is one of the most important factors of a business’ success. Without a solid marketing strategy, businesses will be unable to keep up with their competitors and ultimately fail. As technology continues to progress, the marketing industry is rapidly changing, utilising new technologies to maximise businesses marketing strategies.

Running a business requires managing a diverse range of duties that will impact your brand's success. Regardless of your competence, the people you choose to work with, and hire will eventually significantly impact your team's output and overall performance.

TikTok is unique among social media networks for its genuineness above everything else. Compared to platforms like Instagram Reels and YouTube, videos are less expertly edited and curated, making them seem relatable. 

The first 'e' businesses took off in the early 1990s and never looked back. The internet has grown exponentially in the thirty years since then. The main advantage of digital commerce is that you can reach a diverse range of prospects all over the world in relatively short periods of time while spending much less.

Email marketing, on the surface, refers to a marketing method that is conducted by sending emails. However, more than 40% of B2B marketers believe email is the most critical component of a successful marketing strategy. Email also has the potential to have the highest return on investment of all marketing channels, with a $52 ROI in 2019. Therefore, successful email marketing is about building relationships, generating sales, and gaining profits.