Tag: entrepreneur - Page 2

I’ve been in the marketing and advertising industry for 25 years plus. Unlike most people, I haven’t chopped and changed jobs along the way, but instead turned my career at the ripe age of 25 into one of those mega-jobs that you can never untangle your way out of. Here’s what I mean…

It’s so much easier sitting on the sideline and yelling out instructions or throwing out accolades or abuse when someone gets it right or wrong, but to be the main player, it has some significant hurdles.

At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?

Imagine your sales team sitting in your office discussing the reasons why they didn't make the sales projections for the last quarter. They talk about how hard they have worked, and that they think it is either bad time of year, or something has changed in the market. Furthermore, they say to you that they think your marketing is either not effective or worse, non-existent.

The tide turns from time to time - that's a fact. When a business is going incredibly well, most seasoned entrepreneurs know that some months will follow that are not living up to their expectations.

As the weeks creep up, I am becoming more and more anxious about the long-awaited launch of Robotic Marketer.

It's true. I was told by someone who I respect with more than a billion dollars in the bank to forget about developing Robotic Marketer, the world's first robotic and AI based technology that develops marketing strategies in minutes, not months. I thought about it for a nanosecond. I had this moment of being scared and defeated. Then I said to myself "stuff that!". I truly believe that I can do anything I set my mind to - and I'm right. 

Last night I had two hours sleep. I lay in bed for hours on end tossing and turning, thinking about a whole heap of things.

Today is one of those days. I woke up every hour from midnight, ready to get up and pack my bags for yet another trip. 

They are an affectionate bunch - by accident. It's not how they intended to be and it certainly is not politically correct to hug your colleagues particularly in this era of 'harassment' claims, but someone had to do it, and they did it right.