Do you remember where you were sitting when you decided a particular drink was your favourite? I bet you do! Favourite drinks often are the biggest way venues can promote their wears because if you like a particular drink at a said club, bar, restaurant - chances are that you will talk about it for years to come.
Mine = Apple Martini @ FOG, Prahran, Melbourne, Australia.
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Yes I agree an individuals favourtie drink is a way to promote venues to an extent. However, I also believe it is important to consider the physical environment and customers experience as this undeniably plays a central role in shaping a customers experience. I personally think ambient conditions such as the music, colour scheme coupled with the spatial layout are integral to create repeat business. Furthermore, I propose designing an environment for the customers who will actualise utilise it the most.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 2 )
Josh
17 May 2012Mojito - Potato Head Bali
ReplyMichael Donohoo
23 Apr 2012Yes I agree an individuals favourtie drink is a way to promote venues to an extent. However, I also believe it is important to consider the physical environment and customers experience as this undeniably plays a central role in shaping a customers experience. I personally think ambient conditions such as the music, colour scheme coupled with the spatial layout are integral to create repeat business. Furthermore, I propose designing an environment for the customers who will actualise utilise it the most.
Reply