My Experience As A Marketing Intern At Marketing Eye

For me, 2020 was a time of reflection, where I understood that marketing is important for any business if they want to survive in the current climate. After a quick LinkedIn search, I came across Marketing Eye’s 3-month marketing internship program. While I didn’t fully understand the role, I knew it would be helpful for expanding my knowledge especially in digital marketing. That was my motivation, So, I decided to apply.

I got accepted into the internship program in February 2021. To me, a “marketing intern” was a student running errands, filing papers, and completing admin work at the office. However, this was far from that. My Marketing Eye experience was full of learning and key takeaways. What I came for was digital marketing, what I left with was so much more - a new, deeper insight into the industry as a whole.

During the internship, I never felt any less than a valuable addition to the agency. The marketing executives and consultants didn’t give me work just to keep me busy, rather I actually produced something meaningful. I wrote blogs, helped with SEO, prepared social media calendars, and was involved in preparing effective marketing strategies. But most importantly, I learned way more than I ever thought I would. I always knew marketing was important, but the internship showed me how exactly effective marketing can benefit a brand.

To me, marketing was simply posting daily on social media or getting more traffic to your website. Turns out, marketing is way more than that. Marketing serves as a medium for your target audience to know about your business in ways that they otherwise wouldn’t have known. It provides a way for businesses to build and nurture relationships. Furthermore, gaining impactful engagement not only affects reach and views but also drives actual sales. Today, these marketing tactics revolve around two-way communication, which I have learned through content creation such as blogs and using social media.

As a media and communications student, I believed my strength was content writing. But fortunately for me, the program provided a lot of constructive criticism that helped take my writing to the next level. As a result, I’ve become more aware of the importance of modifying how you communicate based on who you’re communicating with. I am writing for the customer and not for myself, and how a company portrays itself in its content is pivotal to being a leader in its area of specialisation.

All in all, I have grown as a marketer. Not only did I become more proficient in content and social media marketing, but I have also gained valuable professional experience through working in this fast-paced agency and interacting with talented co-workers. The team at Marketing Eye definitely gave me the support and exposure that I needed.

Now it's onwards and upwards from here!