Tag: Starbucks

Standing out and capturing the attention of your target audience is more challenging now than ever. Businesses are continuously exploring and experimenting with inventive approaches to connect with their customers across various advertising platforms.Geofencing marketing and Over-The-Top (OTT) advertising have emerged as powerful strategies that leverage location-based technology and the rise of streaming services to deliver personalised and targeted content to consumers.

By Max Gross:

No man is an island. At Marketing Eye, we appreciate and learn from the world around us. We are constantly inspired by creative campaigns in our environment by our fellow marketers.

Here are some of the Marketing Eye Melbourne office’s favourite recent marketing campaigns.