Tag: search engine maximization
Sunday, 14 October 2012
How to develop a killer content marketing strategy
We have all stumbled upon a myriad of marketing and social media latest phases and without hesitation either jumped in and had a go, or stood back and watched what our competitors have achieved before investing valuable cash and resources to the latest, hottest marketing platform.
There has been one consistent marketing platform that has been more central to a marketing strategy in the past couple of years, than any other marketing activity bar social media.
"We have a client that is 100 per cent focused on using content to drive leads in the next 12 months and this trend is catching on with many other small businesses," said Julie Schoneveld, CEO, Marketing Eye.
"It's not difficult to out-perform your larger competitors through mileage out of content marketing that is useful, targeted and information rich."
There has been one consistent marketing platform that has been more central to a marketing strategy in the past couple of years, than any other marketing activity bar social media.
Content Marketing
If you have been hearing this buzz word for some time, and haven't done anything about it, then you are in a minority. Unlike the phases of social media platforms and apps popping up into our strategies then quickly falling to the way-side, content marketing underpins all online marketing strategies, whether we like it or not."We have a client that is 100 per cent focused on using content to drive leads in the next 12 months and this trend is catching on with many other small businesses," said Julie Schoneveld, CEO, Marketing Eye.
"It's not difficult to out-perform your larger competitors through mileage out of content marketing that is useful, targeted and information rich."
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Marketing