Tag: retail marketing ideas
Friday, 05 December 2014
Black Fridays are marketing's black days
Black Friday and similar global fire sales are examples of marketing gone horribly wrong. To me they seem to bring out the worst in humanity; fights over televisions, people stepping on fellow human beings just to get to the deal quicker, ugly language and uglier behaviour all in the name of a bargain.
After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
After Thanksgiving, a holiday in which life is celebrated, it seems the thanks is forgotten and the giving expected not earned.
Published in
Marketing
Wednesday, 02 November 2011
Retail Marketing Ideas For Xmas Trading
There are a lot of retailers out there hurting - real bad! With a global financial crisis, it seems that retailers have been hardest hit and on top of that, the added burden of new marketing techniques seem to be almost impossible to keep up with. It also doesn't help that online sales of retail products seem to be all the go and quite often consumers can get the same product, cheaper from Asia or the US, just by buying online.
However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from local shops and Xmas just weeks away, retail should be on the 'up'.
However, there is some positive news. With the Retailers Association pushing consumers to go back to buying from local shops and Xmas just weeks away, retail should be on the 'up'.
Published in
Marketing