Tag: reputation
5 Ways Public Relations Can Help Professional Services Firms
Public relations (PR), at its core, is applied communications. It is much more than accounting, legal, management consulting, and financial planning firms - it is arguably the most important facet for any professional services firm.
Reputation is essential to acquiring customers. This is particularly important as professional services uphold a common identity and are regulated by tradition and a code of ethics. Therefore, from a customer’s perspective, the customer value is in the form of the benefits they receive relative to the costs they give up. What happens when the service is unable to meet customer expectations? This can bring implications for a firm’s reputation if clients feel they no longer want to seek your services.
Professional services firms are quite reliant on ‘human talent’; it is what allows them to increase loyalty and therefore, retention. However, incorporating public relations into your firm will retain your clients and improve profitability.
What can public relations do for your firm? Here are 5 ways:
Five guaranteed sources of inspiration for bloggers
Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.
If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.
5 ways to protect your image
Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.
And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.