Tag: media kit
Tuesday, 28 February 2012
What's in a media kit : Things have changed in 2012.Have you?
In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
This got me thinking. What should go in a press kit (or media kit) in 2012?
Here are some things you should be considering;
Published in
Small Business Marketing