Tag: marketing - Page 8

Running a business requires managing a diverse range of duties that will impact your brand's success. Regardless of your competence, the people you choose to work with, and hire will eventually significantly impact your team's output and overall performance.

When it comes to storytelling, there's much more at play than simply ensuring your audience knows what will happen before, during, and after the story. You may improve your self-assurance as an author, public speaker, teacher, or even a dinner party visitor by brushing up on your storytelling abilities (including understanding how to tell a story and a few narrative methods.

TikTok is unique among social media networks for its genuineness above everything else. Compared to platforms like Instagram Reels and YouTube, videos are less expertly edited and curated, making them seem relatable. 

Last night, as I sat at the Grand Hyatt Hotel bar waiting for my meal, I started to chat to the gentleman beside me.

He shared that he was retiring the next day and had been head of Sales for a financial services firm for the past 6 years. Immediately, I knew that it was the perfect time to ask him questions about how sales and marketing works together.

Marketing can be very challenging for small businesses due to a lack of budget, time available, lack of employees working and needing more visibility. However, marketing is one of the most critical aspects of building your business from a small business to a multi-million-dollar, worldwide company.

Coschedule shared an important statistic last year that you are 414% more likely to achieve your business goals with a documented marketing strategy in place. For marketing consultants like us, this was a godsent because so many businesses want to fast track their marketing and skip strategy - to their detriment. Their questions are always,  "Why do you need the right strategy in place?" Well, the answer is simple; would you go onto a football field without a plan in place, without the right game plan. To help grow your business, be more productive with resources and budget and ultimately to increase sales, your business needs a marketing strategy. Furthermore, it needs a data driven marketing strategy aligned to your small business goals.

Email marketing, on the surface, refers to a marketing method that is conducted by sending emails. However, more than 40% of B2B marketers believe email is the most critical component of a successful marketing strategy. Email also has the potential to have the highest return on investment of all marketing channels, with a $52 ROI in 2019. Therefore, successful email marketing is about building relationships, generating sales, and gaining profits.

Brand awareness is how customers recognise and remember your business. As brand awareness familiarises the public with a product and differentiates it from competing brands, excellent brand awareness enables consumers to comprehend, recall, and feel at ease with your branding and products.