Tag: marketing workshops
Monday, 26 October 2020
How to Develop a ‘Smart’ Marketing Strategy
The year is coming to an end and many entrepreneurs and business leaders are feeling pressure from underperforming marketing tactics in 2020 to rethink their marketing strategy.
Published in
Marketing
Thursday, 25 April 2019
What does it take to develop an effective marketing strategy?
Marketing strategies mean so many things to so many different people, that there is no standard code - or is there? While I have been using the same marketing strategy format for the past 20 years, I am always alarmed when I see a sales person write up a marketing 'to do list' and proclaim that this is in fact their marketing strategy. Likewise, when an entrepreneur hires a college graduate who writes up a marketing strategy based on the format that they learnt at college, which is out-dated, lacking in relevance and most likely not something that the student has had the ability to actually learn in-depth.
Published in
Marketing