Marketing Eye Blog

Marketing Eye Blog

Tag: marketing tips

Recently, I came across a famous fast food chain billboard which was promoting its newly launched product. A thought came across my mind as to why these multinational brands are using such old traditional ways of advertising to promote their new product as these would be better advertised on social media than on billboards. That’s when I saw the small symbols of Facebook, Instagram, Twitter, and YouTube on the billboard, and it suddenly struck me the main focus of the billboard was to direct the customers toward their social media platforms. This made me realize how traditional and digital media can co-exist in the same environment.  

Published in Blog

No matter how big or small your business is, a well-developed marketing strategy can go a long way in turning your brand into a successful one. But in today’s competitive world, how do you get your brand’s marketing strategy to stand out from that of your competitors? Do you think you’re doing enough but still don’t see the results you desired? If you’ve nodded your head in agreement, then you’re looking for something more than just a basic marketing plan. Worry not. We’ve got you covered.

Published in Marketing

Social media marketing and its exponential growth is not new knowledge in the marketing industry. It is also no secret that influencer marketing is an effective way to promote brand awareness. The use of influencers across various platforms - TikTok, Instagram, YouTube and more - are growing and marketers have been tapping into their potential to drive eCommerce sales and brand awareness. While earlier the main users of influencers were primarily B2C’s, the environment is changing with B2B’s beginning to realise the ability to drive new focus and engagement with this form of marketing power.

Published in Blog

Instead of giving your customers constant advertisements, content marketing delivers values to your audience and bring benefits back to your company.

Published in Marketing

An NFT (Non-fungible token) is not an unfamiliar word anymore in this era. It is a disruptive technology that created person-to-person communities in the digital world. I’m assuming that you have heard of NTFs? If you haven’t, it is not too late for you to learn more about it. NTFs are digital artworks, photographs, audio, music, and videos. People can purchase them through the blockchain, allowing collectors to own digital intellectual properties.

Published in Marketing

It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.

Published in Marketing

With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.

Published in Social Media

Businesses usually spend a lot of time on goal setting, and strategy development, but have you ever taken the time to deliberate how you can effectively achieve your marketing goals? It is always beneficial to review whether the marketing goals that your business has set are on the right track, otherwise, your business will be wasting time, money, and resources. 

Published in Marketing

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

Published in Marketing

Marketing in education is all about how educational material can be marketed and made more accessible to institutions and individuals. A strong education marketing plan may enable instructional information to spread like wildfire over the world, igniting curiosity. It has also become extremely important for schools to have a marketing plan as well as a strong marketing strategy. We have put together 5 clever ways that schools are marketing in 2022. 

Published in Marketing
Page 1 of 2