Tag: marketing strategy - Page 11

It feels like it was 2020 only an hour ago, and if the last two years at home have taught us anything, time is flying by. Then, marketing strategies were adopted virtually, transforming how brands used the internet and social media to expand their businesses.

With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.

Marketers are always having to learn, adjust campaigns, and address challenges. Today, marketing is so fast-paced that it can be difficult to identify which areas you’ll want to develop to facilitate stronger growth in 2022 and beyond. If you’re a marketer who sees the same challenge each year, it might be worth raising this on your radar. However, some challenges can be industry-wide.

No matter how big or small your company is, what products or services you provide, or to whom you provide them, there are some fundamental tactics that business owners need to use in order to ensure that their marketing efforts do not go to waste.

When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.

In the past year, we have been involved in more than 500 marketing strategies and campaigns across multiple industry sectors including technology, professional services, health, life sciences, manufacturing, logistics and FMCG.

There is a reason why companies that are seeking to grow know that their business needs a marketing strategy. It is simple. You are 313% more likely to achieve your marketing goals with a marketing strategy in place. If these odds are given to you, and a marketing strategy is accessible and affordable, then it’s a no-brainer.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.