Tag: marketing plan - Page 2

I’m an introvert. I know for many that see me on a stage or greeting a new employee, it must be a shock and hard to fathom, but it’s a fact and here’s why.

For online retailers, the last three months of the year are the most crucial. Research shows that this is the quarter in which 57% of shops expect an increase in sales, so now is the time to make the most of it and prevent any unpleasant surprises. The last three months of the year are jam-packed with celebrations and important events. This is your prime opportunity to win over new leads and turn them into lifelong clients. 

What exactly is digital transformation, and how does it help your company? If you weren't aware of it, digital transformation is defined as how well organizations can keep up with the rapid expansion of digital technologies and how they adopt them.

To ensure success in a marketing plan, a few steps must be utilised. Having a set structure to follow throughout the campaign will guarantee consistent results as all necessary steps are taken to best address your client's needs. In addition, a successful plan will demonstrate a clear understanding of the customer's needs, desires, psychographics, and demographics and outline how your message will captivate these audiences.

In a world of saturated markets, innovative Start-ups are the future. Entrepreneurship has spread globally, and start-up businesses contribute to a wave of up-and-coming trends within the industry. While every business starts as a start-up, their internal processes and strategies help their ultimate success. How does this happen?

A marketing plan is a vital aspect in successfully launching a new product or service. It acts as a blueprint in ensuring your target audience is well educated on your expertise, with the overall aim to generate leads and increase overall sales. All companies are aware of the importance of having a business plan, yet many ignore the plethora of benefits a marketing plan will bring to your business.

Oftentimes, these terms are used interchangeably…

But they actually mean two different things.

Think of it like this…

You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.

The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.

So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.

Has your business ever performed so well on a promotion, yet was unable to convert them to sales and revenue? If this sounds familiar, there is a high chance your company may be dealing with ‘smarketing’ misalignment.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters. 

With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.