Tag: marketing career

As the new year approaches, the field of marketing is ripe with aspirations, goals and a collective desire to make a profound impact. Whether you're a seasoned marketer aiming to enhance your strategies or someone newly stepping into this exciting world of marketing, this year offers a fresh canvas to create, innovate and truly make a difference. Let's explore how you can chart a course to success, measure your milestones and grow exponentially in your marketing career.

As a business student with a growing love for marketing, I knew that internships played a crucial role in developing practical skills and gaining industry experience. Being able to apply my knowledge in a real-life setting was also very important to me as it gave me insightful knowledge on what to potentially expect at future roles. Therefore, when I got the opportunity to become an intern at Marketing Eye, although I was quite nervous, I was also very excited to dive into the world of marketing.

When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.

Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.

The marketing industry has irrevocably changed to a point that no-one can predict how far technology will go in replacing marketing professionals in part, in completely over the next 10 years. The 'fear of God' has led to many marketers choosing other paths as the reliability of the marketing profession is no longer a safe bet.

Last week I was chatting to one of my staff members and all of a sudden it occurred to me... it's better the devil you know. When you work in marketing, so often your salary is forever capped unless you get one of those coveted roles at Facebook, Google or a Top 100 company globally. 

I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.

Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.

Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-

1. We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
2. We focus on small business growth – end of story
3. Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.

A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.

Join Marketing Eye on Twitter and Facebook today!