Tag: lead generation - Page 7
Wednesday, 07 December 2016
Trends in Social Media Marketing for 2017
Lead generation through sharing content on social media has grown in importance over the past few years. Many marketers have caught onto this concept and have used it to the fullest potential by sharing news, blogs, customer service information, and tips...with a twist. The thought up images and carefully curated canva posts that marketers are making are becoming more and more like a subtle sales pitch. In the past, seeing any promotional components in posts would turn off potential leads, however, because of this shift and slow, easy transition, it is a new norm.
Published in
Social Media
Tuesday, 06 December 2016
How do you get your employees to be hungry for new clients?
Some people are satisfied with minimal sales and minimal income, and there is no motivational factors that will ever change that. All motivating them will do, is change their expectation of entitlement.
Published in
Management
Friday, 16 September 2016
No risk, no reward - innovation is critical, not an option
Challenges that we face today, are the making of us tomorrow. How we cope under extreme pressure and instability, really acts only as an indicator of how well we can weather a storm.
No business in the world has smooth sailing every day. It may look like some do, but they don't - I can assure you of that.
I am in a privileged position these days, as I work 'on' the business and not 'in' the business. I have changed from being a business owner from 25 years of age to 30, then an entrepreneur from 30 to 41 years of age, and now I am definitely an innovator. Our direction is ahead of the curve, and at the forefront of marketing globally. We don't look at our own backyard as our competitive landscape, but instead a global market that continually changes and with that, we need to adapt and forge ahead with new ways in which to do business.
No business in the world has smooth sailing every day. It may look like some do, but they don't - I can assure you of that.
I am in a privileged position these days, as I work 'on' the business and not 'in' the business. I have changed from being a business owner from 25 years of age to 30, then an entrepreneur from 30 to 41 years of age, and now I am definitely an innovator. Our direction is ahead of the curve, and at the forefront of marketing globally. We don't look at our own backyard as our competitive landscape, but instead a global market that continually changes and with that, we need to adapt and forge ahead with new ways in which to do business.
Published in
Entrepreneurship
Thursday, 12 November 2015
The role that science, physics and creativity plays in marketing
As a professional services firm, we started the business hustling. Going to network events, speaking at every opportunity, and using our connections to bootstrap the growth of the company. We even used PR, which put me out of my comfort zone big time.
Published in
Marketing
Sunday, 08 November 2015
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in
Marketing
Friday, 31 May 2013
How to generate leads via Twitter - the new way
Kylie Saw from Marketing Eye Melbourne office did some investigation into a new trend on Twitter. This is what she found:
According to the latest figures from Emarketer, Twitter is now the fastest growing social media networking site in the world.
Over the years, we’ve witness how Twitter has transformed into different versions of itself while maintaining the core elements. For instance, integration with other social media platforms like Facebook and Instagram, Photo Card to attach photographs and App Card to promote directly to mobile phone applications. Today, Twitter is recognized as the best social media channel for lead generation. And subsequently, is identified as a key marketing tool for brands everywhere.
According to the latest figures from Emarketer, Twitter is now the fastest growing social media networking site in the world.
Over the years, we’ve witness how Twitter has transformed into different versions of itself while maintaining the core elements. For instance, integration with other social media platforms like Facebook and Instagram, Photo Card to attach photographs and App Card to promote directly to mobile phone applications. Today, Twitter is recognized as the best social media channel for lead generation. And subsequently, is identified as a key marketing tool for brands everywhere.
Just this week, Twitter has unveiled an upgraded feature on its Twitter Cards program – the ‘Lead Generation Card’.
This Card is exactly as its name suggests – it generates leads.
Published in
Marketing
Wednesday, 03 October 2012
Prospecting leads to the gold clients
By Christopher Niesche - smh.com.au
EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.
But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.
Here are tips on how to build up a prospect list.
EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.
But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.
Here are tips on how to build up a prospect list.
Published in
Small Business Marketing
Wednesday, 29 February 2012
How many leads can you handle in one day?
Published in
Small Business Marketing
Tuesday, 06 September 2011
Websites that give you quality leads
But your website is a dog’s breakfast? Does your website directly attribute to your overall business objectives, drive sales, and directly assist in improving your bottom line? Marketing Eye works with hundreds of companies seeking to give their customers a better online experience and drive quality leads to their sales teams. We understand the latest in SEO techniques, social media integration and enhancing website functionality. Now is the time to start thinking about how your website can do more for your business. |
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Published in
Website Development
Wednesday, 31 August 2011
How to increase your website visitors by 1000% percent
3 days and already a 1000% increase in website traffic!!!!
A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
A few simple changes to your website can mean a lot to your business. In the past few days, This email address is being protected from spambots. You need JavaScript enabled to view it. has made small changes to website content and layout. The reason for these changes was that we haven't had a good look at our website for a few months and the bounce rate on some pages were getting over the 50% mark.
After spending a good hour looking at the facts and figures outlined on Google Analytics, we identified pages on our website that had higher bounce rates than others. In fairness, most of our website pages rank very highly with Google and people stay on our website for more than 5 minutes on average. This is a great achievement for a website in professional services marketing.
Published in
Website Development