Tag: creativity

Marketing is a multi-faceted field that requires a diverse range of skills and expertise. While effective marketing is essential to establish and maintain brand recognition, drive customer engagement, and ultimately increase revenue growth, this is only possible with a strong marketing team. A strong marketing team gives a business the resources and expertise necessary to develop and execute comprehensive marketing strategies. It can also facilitate and boost brand recognition, customer engagement, and revenue growth.

Marketing is a dynamic and ever-evolving field that requires the collaboration of multiple individuals with diverse skills and experiences. Teams that work together effectively are more likely to produce better results and overcome challenges more efficiently. In addition, as team members can bring different perspectives and ideas to the table, collaboration can result in new and innovative ideas, improved problem-solving, and increased productivity, leading to more creative and effective marketing campaigns.

Marketing is a crucial aspect of any business, as it helps companies to reach new customers, build brand awareness and drive sales. However, to succeed in this fast-paced industry, it's essential that marketing teams embrace a team-first mentality.

Public relations (PR), at its core, is applied communications. It is much more than accounting, legal, management consulting, and financial planning firms - it is arguably the most important facet for any professional services firm.

Reputation is essential to acquiring customers. This is particularly important as professional services uphold a common identity and are regulated by tradition and a code of ethics. Therefore, from a customer’s perspective, the customer value is in the form of the benefits they receive relative to the costs they give up. What happens when the service is unable to meet customer expectations? This can bring implications for a firm’s reputation if clients feel they no longer want to seek your services.

Professional services firms are quite reliant on ‘human talent’; it is what allows them to increase loyalty and therefore, retention. However, incorporating public relations into your firm will retain your clients and improve profitability.

What can public relations do for your firm? Here are 5 ways: 

Over the past 6 months or so it has become abundantly clear that the way we do business has to change, and alongside that, how we connect with customers and prospects. There is a new marketing norm that has thrown everything we have been taught previously out the window, and many businesses and marketers are scrambling to get a grasp of what to do next.

Next looks something like this.

Marketing teams are only as good as the freedom they have to be successful, and their individual desire to kick goals, and do campaigns that excited their customers and prospects/

It is no question that the complexity of today’s marketplace requires innovation. No more can we rely on the same ideas that have given us success in the past. Research suggests that 80% of people believe harnessing creativity would generate economic growth; while only 25% of those feel they are actually living up to their creative potential.

As our online network of friends continues to expand, social media companies and their newsfeeds transform and evolve as well.

On March 15^th 2016, Instagram, the fastest growing social media network, announced their latest update: an algorithm-based, personalised newsfeed. This means that photos and videos will no longer appear in chronological order, rather, appear based on the likelihood you’ll be interested in the content, your relationship with the person posting and the timeliness of the post.

I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?

It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.

The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.