Tag: branding - Page 12
Friday, 03 February 2017
Set your company up to succeed by failing first
Marketing Eye has been a pioneer of the outsourced marketing department concept. We brought the concept to the forefront some 13 years ago, and have since forged a new market where companies can outsource to one company with no freelancers their entire marketing needs.
Published in
Marketing
Friday, 30 December 2016
Is your marketing job still relevant?
Just when we thought the new role of Martech was up there with new and innovative, the marketing industry just became seriously disrupted.
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Published in
Marketing
Thursday, 29 September 2016
There's an art to PR and events - and few have refined it
Helen Reizer has been a friend for a good part of the past 10 years or so. She has always been the person who manages the big events in Melbourne and sometimes other parts of the world. Her events are perfectly organised, and a celebrity-full with a bunch of the who's who walking around sipping french champagne and canapes.
Published in
Marketing
Friday, 13 May 2016
The failsafe formula for building a great brand
Did you know there’s a formula for building a great brand in a competitive market?
Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.
Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.
So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:
Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.
Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.
So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:
Published in
Retail Marketing
Friday, 01 April 2016
Thinking about marketing to aged care? See the latest in marketing collateral design
As I drive around, I constantly see aged care related marketing and it astounds me how old-fashion it is. You many think that the target audience is old, but what is old today?
Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Isn't 60 the new 40? Aren't the people past retirement age now more active, fit and looking a lot more fantastic?
Published in
Marketing
Tuesday, 29 March 2016
Why your personal brand is so important
For years I have advised on personal branding of key influencers in the business world. It's an interesting area, because sometimes when you give advice, it may be confronting, as many of us have an opinion of how people see us and when someone says something to the contrary, it makes us sit back.
Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Business for some, like myself, is important. How people see me in business is imperative to the success of the company and for that reason alone, I am mindful of what I do and who I am seen with.
Published in
Marketing
Sunday, 08 November 2015
What does Marketing Eye give you that other marketing firms don't?
The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.
The difference is from start to finish
Published in
Marketing
Tuesday, 13 October 2015
10 Reasons Promotional Products have to remain part of your marketing strategy
Out of sight, out of mind — it’s an old saying, but it’s especially true about customer relations. We have all been given something with a logo on it, and we often use them every day. But how do you know that what you are doing with your marketing placement is working? How do you continue to ensure that your brand is at the forefront of a customer’s mind, and how do you stand out from the competition? Here we give you 10 good reasons why we believe that every marketing strategy can benefit from including promotional products as part of the overall campaign.
Published in
Marketing
Wednesday, 10 June 2015
Why you must look at new markets for brand traction
The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.
When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return.
When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return.
Published in
Marketing