Date: January 2014
It's a tough gig to work at Marketing Eye Atlanta right now as our culture is so good - that no-one is prepared to have a new marketing recruit that doesn't fit to perfection. We are "googling" our way to fast growth by focusing on culture first and qualifications second, but at the end of the day, it is critical that a person who works with us has some common sense and understands most facets of marketing - the rest we teach.
In Atlanta, there are not many marketing positions on offer - and certainly none that offers the same opportunities as Marketing Eye unless you are working for a big global corporation. The reality is that there many highly qualified marketers from an academic perspective looking for positions, but most don't have any experience other than in sales or customer service. They simply have not been given the opportunity.
As we go through the hundreds of resumes, it is apparent that there are either people who have Degrees and some with Masters in Marketing Degrees, or the alternative; people who have been VP's of Marketing in organizations such as Coca Cola and other Fortune 500 companies.
I sat in my office and looked up on the wall.
As I read each of my team members three (3) goals that each of them wrote down for the next two (2) years - I felt proud. Of the three, each of them have one crossed off as of February 1, 2014. What an achievement. I feel blessed that as a team, we were able to achieve this for them and they did it all within 3 months.
Then I looked at mine.
The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.
You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.
I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.
Many new age companies, with venture-backed operations offer:
It's a strange phenomena to think that we have two sides of our brain that decipher information in two inherently different ways.
The left side is logical, analytical and objective, whereas the right side is intuitive, thoughtful and subjective. With the latter being the one credited to creativity; some of us are fortunate enough to play in a creative field where idea generation, designs and looking to the future are all part of the parcel.
When a business starts a new calendar year with have a business strategy in place, supported by a sales and marketing plan - CEO's expect results.
But what if the results are not forthcoming? What if key people have read the strategy yet are not "making it happen"? As we near the end of January, many companies are realizing that targets are not being met, and while some may scratch their heads, the real leaders are taking action.
I get it... women have been left to the way-side in corporate and in life for many years, and now they are in a time where they can shine and take center stage with all the fanfare attached.
However, are we really that desperate to blow our own trumpets? Do we really think we are better than men? Do we really need to be all over the media saying how wonderful we are or at least think we are - just because we are women?
I am a woman and feel incredibly fortunate that I was born this way. In fact, rather than shed a tear for the glass ceiling, I am swinging from the rooftops thanking everyone who cares to listen for the fact that I am a woman and have been given many more advantages as such than my male counterparts.
First day back in Atlanta and I am excited! I cannot express to you how much I love my US team and how inspirational each and every one of them are.
It's been a phenomenal journey, one full of great surprises, obstacles that were easier than expected to overcome and an incredible amount of love and support that has led Marketing Eye's success.
Like all bosses that are a nuisance, I asked for a photograph of a couple of my team members who were sitting in a meeting with me this morning. They are quite use to it - as they know that nothing makes me more happy than to take their pictures and share it with the world.
This year is going to be great. Actually, better than great - it is going to be awesome!
I started the morning with a "pep talk". There are a few changes that need to be implemented and sadly, I have to divide my time more evenly with Australia, so I won't be here so much.
It's that time of year where companies are back hiring new recruits.
As someone who is always too busy, I have left the on-boarding to our previous CEO and Area Managers, with my role being minimal other than an introduction.
However, like most entrepreneurs, January is a time to re-think your business in every way; finance, recruitment, human resources, marketing, sales, products/services etc.
This has given me an opportunity to see just what is going on and I have to say, we have some gaps. As a marketing and communications based company, Marketing Eye plays a pivotal role in communicating a company's brand and culture to employees of our clients. We develop and design on-boarding manuals, podcasts, corporate videos and interactive presentations on the company, people and history.
What I have realized is that we are not dissimilar to a mechanic who never finds time to fix their own car.
With that, off came the gloves and I rolled up my sleeves to have a better insight into our on-boarding processes.
Here are some clever best practices that we teach our clients and implement on their behalf:
- When writing an advertisement for a position, include a link to your website which talks about the company culture and the type of person that will fit in. This is great for the applicant and even better for your company as it sends people to your website and drives traffic and engagement.
- Ask applicants to like your company on social media. If they don't want to do this, then they are definitely NOT interested in your brand, culture or the future promotion of your company - so strike them immediately off the list.
- When an applicant comes for an interview, ensure that someone from your team rings them the day before, introduces themselves and talks to them about a normal day in the office. It's a great way to give the applicant an idea what it is like to work for your company and also shares with them an insight into the culture and type of people that they need to fit in with.
- Do something clever to get the applicant to remember your company like sending them an inspirational email with a famous quote. Ensure that it is written on a picture to give your brand a "lift"
- On arrival at the interview, give them an iPad with a presentation and video of what it is like to work for your company and what type of people perform best.
- In the interview, present your company like you would present the company to a client. Then ask for the applicant to talk about themselves; share insights that do not come across clearly in their CV's and ask them to explain why they think that they would be a good fit.
- When they leave, give them a company brochure and any literature related to your company that may be of benefit to them.
I am curious to know what makes one person in an organization really stand out from the rest. As a seasoned entrepreneur with more than 10 years under my belt, I am constantly being reminded, if not surprised by the most interesting individuals in my team.
Today, I found out two things; the first is that I am not as bad as I thought when it comes to finding a solution to a problem and secondly, that if you give someone an opportunity, its the only way to see if they have the ability to shine or not.
As a person who is no stranger to having to pull up my sleeve, my first thoughts are always that I have to do it on my own - but I have something to share with you and it is that that is not always the case. In fact, if you reach out to your team and share your experiences and problems, they are usually the ones who come up with the solution that is best suited to your business or you personally. Your staff know you better than you think, and if you are delusional enough to think that by hiding in your office, that they don't, then you have a lot to learn.
I have been in Sydney for the last few days and I am so happy to experience the city that I love dearly, with my team. I usually waltz in and waltz out, within a day or two, and have my time so filled with meetings that I don't spend enough time getting to know the people around me.
It's a catastrophe in the making. Already you have eaten one extra scoop of ice-cream that you really did not need, and the vino - well, it was just there and it had to be drunk.
New Years Resolutions are renown for being thrown in the bin and rightfully so, because few of us really commit to them for longer than a day or two. In fact, statistics show that New Years Resolutions are not kept with only 8% of people keeping them past the first few days according to Times Magazine.
When you try and tie a behavioral change to a specific date, you tend to rob yourself of an opportunity to fail and recover and many who believe that they will change, and fail, tend to believe that they have to wait another year to try again. It's a weird psyche that many of us share.
This year is my year. I am dedicating it to achieving everything I ever dreamt of and more. There is no second place and certainly no throwing in the towel. Instead, I am committed like never before to achieving all of my goals and ensuring that I live life to the fullest encapsulating all my dreams in one forward movement into the future.
I am not getting any younger - and neither are you may I add, so there is no time like the present to get off my fairly ample bottom and put those trainers on with that Nike exercise outfit that has been gaining cobwebs and start the race on high speed with milestones every day of the year, that need to be met.