Date: October 2012 - Page 2
Tuesday, 09 October 2012
I'm calling it a day: Good bye!
It's been a very long relationship. One that I have enjoyed immensely particularly when I have been to the beach and there is sand everywhere, surf boards to fit into the car, towels, dogs, bags and left over rubbish. You have been very reliable and you always come up shiny and new when you are washed.
But... it's over. I am calling it a day.
And here is why...
But... it's over. I am calling it a day.
And here is why...
Published in
Mellissah Smith
Sunday, 07 October 2012
What women entrepreneurs can learn from their male counterparts
Every day I meet with male and female entrepreneurs. In some ways, I would love to use these meetings in a study about human gender based entrepreneurial behaviour because it continues to fascinate me the inherent differences between men and women entrepreneurs.
Published in
Small Business Marketing
Friday, 05 October 2012
1 billion users on Facebook - only 1.3 billion to go.
1 Billion Users. Now that is a really big number. HUGE!
If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends.
In July 2010, they had half that. 500 million registered users to be precise. So, how in 26 months have they increased to double that size excluding China, because its banned there?
If you think about the fact that there are only 7 billion people reportedly on the planet, Facebook has a staggering 14% as friends.
In July 2010, they had half that. 500 million registered users to be precise. So, how in 26 months have they increased to double that size excluding China, because its banned there?
Published in
Small Business Marketing
Thursday, 04 October 2012
What does a marketing company do to market themselves?
We've all heard about 'why companies fail to grow' with literally thousands of books, blogs, articles and shows talking about why businesses have failed to grow or have had a sudden death.
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
When you ask someone who has had a business fail, why, they usually give you one reason. We all know that there is never one singular reason why a business fails, it usually is combination of things; market size, competition and demand all feature highly on external factors while operations, leadership, complacency, technology, marketing and lack of investment feature highly as internal reasons.
But the real story that we all should be following is 'why businesses grow and succeed' because in that, there are lessons and patterns we all can follow.
Published in
Small Business Marketing
Wednesday, 03 October 2012
Prospecting leads to the gold clients
By Christopher Niesche - smh.com.au
EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.
But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.
Here are tips on how to build up a prospect list.
EVERY small business should have a prospect list - a database of existing and potential customers where the business can focus its marketing efforts.
But it needs to be more than just a list of names and email addresses. It has to contain people who are in the target market for your products.
Here are tips on how to build up a prospect list.
Published in
Small Business Marketing
Wednesday, 03 October 2012
The Naked Truth: Why marketers need to take their clothes off more often
Recently, I ventured out to a Turkish Hamams as part of an off-site adventure organised by a conference that I attended in Istanbul.
As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some comfortable clothing attire. That's what you do, right? Well, almost.
The bathing suit is not required. In fact, if you bring it along, and you go to a traditional hamams you may be confronted with an old Turkish woman telling you to put the bathing suit away "not needed". Then what do you do? You are there for an experience, right?
As I readied myself for the excursion, I packed a bathing suit, took off my makeup and put on some comfortable clothing attire. That's what you do, right? Well, almost.
The bathing suit is not required. In fact, if you bring it along, and you go to a traditional hamams you may be confronted with an old Turkish woman telling you to put the bathing suit away "not needed". Then what do you do? You are there for an experience, right?
Published in
Marketing