Date: October 2010 - Page 2
Saturday, 09 October 2010
Challenges that small businesses have when it comes to marketing
If you are a small business owner, you would have had many occasions where you were ready to tear your hair out. There is so much to think about; finances, staff, customers, your product/service and of course marketing – bringing in the business!
Published in
Small Business Marketing
Friday, 08 October 2010
3 Things that you need to know
I stayed up late last night, thinking about my clients companies, what value they bring to the market and also about Marketing Eye.
Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
Join Marketing Eye on Twitter and Facebook today!
Steve Jobs does everything with 3 sound bites. So think about your company and write out a list of 3 things that people need to know about your company that is all encompassing.
Marketing Eye is in franchising phase 1 and as such, when we talk to potential franchisees and describe our view on them taking up a localised franchise we explain it like this:-
- We don’t except industry standard – if we are not better than that, then we shouldn’t be consultants advising clients what to do
- We focus on small business growth – end of story
- Our experienced team will remind you why owning your own business (a Marketing Eye Franchise) is the greatest reward for having a successful career in marketing.
A Marketing Eye Franchise is…the great reward to a successful marketing career – now doesn’t that have a nice ring. Ding Ding.
Join Marketing Eye on Twitter and Facebook today!
Published in
Marketing
Thursday, 07 October 2010
Optus says NO! not Yes As It Proclaims
I am sure you have heard many times before my issues with Optus. I can’t believe the bad service continues. They take no responsibility for anything yet again, I have gone 1 month without a mobile phone. Twice in one year – now that’s a record. Last time was 7 weeks thanks to Optus.
Published in
Management
Wednesday, 06 October 2010
Make your business scalable
I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.
Published in
Management
Tuesday, 05 October 2010
Know where you want to go
Knowing where you want to go is easier to say than do. Many company owners have big dreams, but they are dreams that lack details or direction and therefore often go unrealised.
Published in
Marketing
Tuesday, 05 October 2010
LV…ahh what a surprise
Now, it certainly isn’t for everyone, but my oh my…
Published in
Marketing