Tag: US

Expanding into the US market can be an exciting and transformative journey for Australian technology companies. After all, the United States offers a vast and dynamic market with immense growth opportunities. However, entering a new market can also present challenges and complexities that require careful consideration and strategic planning. For example, cultural differences and consumer preferences may vary significantly from the company's home market, demanding localised marketing approaches.

When Marketing Eye first started its internship program, it was simply a case of so many people requesting internships and the need for young marketers to learn about their chosen field within a professional setting.

When life throws you curve balls, sometimes it's best to do nothing. I know that doesn't seem like the most obvious solution, but I have just learned that it can be true, at least for me.

For almost two months I have been unwell every day. It has gotten to a point, that whatever is happening in my body, put me permanently in bed for 5 days straight. No computer. No television. No phone. No people around. Just my dog who has definitely developed cabin fever and is dancing at her own shadow right now, because she needs entertainment.

I'm embarassed to say that I have let down my readers because I have been so busy working on innovation and developing the Marketing Eye business, that I haven't had a minute to scratch myself. I don't think that I have ever taken so long to write a marketing blog in the entire history of Marketing Eye, and I've missed it as much as you may have.

The time is nigh. 

Imagine the feeling when you just realise that you have been dragging your feet when you should have been sprinting to the finish line? I feel kind of like that with our European expansion and our reluctance to expand into Asia.

With so many things happening right now at Marketing Eye and also with my other investments, I find myself being pulled in many different directions. In some ways I just want to do the charity work I am doing, and make a difference to people's lives, but what funds that is my business interests, namely Marketing Eye.

There are many people before me, and there will be many others after, but I am starting to think to myself, that I do not belong in Australia. The country is too small, and there is not a big enough market to capitalise on the business I have built and newer businesses that I am involved with.

What's not to love about Monday's? If you are anything like me, you arrive at work all bubbly ready to tackle the week ahead; refreshed and excited about what can be achieved.

It's been over 10 years since Marketing Eye opened its doors and I have to say that I am completely and utterly in love with the business right now.

What keeps you in the game is the ability to constantly change and perhaps, rev it up a bit.

In the past 3 years, we have been focused on change, innovation and revving it up like no tomorrow. Be careful what you wish for because we have also had to put the brakes on a few times and that has been very interesting.

Every now and again I have to take stock and start all over again. It's not necessarily because I have gotten something wrong. Instead, it's usually because I travel so much and am exposed to some of the most brilliant minds in business, who kindly share their thoughts and philosophies with me, that somewhere along the line, I become inspired or a thought makes more sense than the original plan.

A catalyst for change is the inate desire to be better. To do things in a way that transcends what may be normally expected, and sets in motion a purposeful action leading to an end goal.