Tag: twitter

With the emergence of new social media platform Threads, B2B brands are scrambling to connect with their target audience and see if this new platform has the ability to take over from Twitter. To make the most of this platform, it's essential for B2B marketers to develop effective marketing strategies that maximise visibility, engagement and build brand awareness. While their 30 million new accounts are impressive for any startup, the reality is that it can have the same fate as other social media platforms like Clubhouse dying out before getting the momentum of longevity. There is a lot of fatigue with social media especially with platforms that copy others. Even so, you can follow @marketingeye with this handle on Threads. Here are the top 10 marketing ideas for B2B brands to successfully utilise Threads and integrate as part of your social media marketing program.

With the odd 500 million tweets bombarding users every day,Twitter provides live updates and information that ranges from the daily habits of someone’s pet cat to information on political speeches and issues, and just about everything in between. No wonder it’s easy to get lost in the sea of information that it provides. Luckily, the platform has introduced Twitter Communities that allows people with different interests to connect, share and interact with others who share their passions  or opinions.

While B2B and B2C take different approaches to achieve their business goals, one thing they have in common is that whether it's businesses or end customers, they are both communicating with people. People socialize, and online social media platforms allow them to get connected without time and geography constraints. As is known to all, 2 years of the pandemic has entirely changed the world, more specifically, the way we live, and how things function have gone more digital. Statistics show, by 2025 the number of American online shoppers is expected to reach 291.2 million, which translates into about 88% of the U.S. population. 

B2B social media marketing in this case sees no exception. B2B's buying journey doesn’t end after visiting the website and checking the price. Moreover, 84% of B2B executives claim that they use social media to make their purchase decisions while 72% of B2B buyers research products on social media. In 2022, the demand for B2B companies to craft their social media marketing is growing higher than ever. Putting your brands out there and propelling the transitions can promise your businesses a more recognized and engaged future. 

In the middle of the night, I woke up. I had arrived in Atlanta late yesterday and made the fatal mistake of going to sleep early. Mostly because I felt the need to be fresh today.

It's easy to blame it on the fact that your competitor is a self-promoter, knows the journalist or has an expensive PR agency, for them getting more column centremeters than your company, but there might be a few things you are missing.

Robotic Marketer is about to do it's big launch, but while we are all getting everything ready, we are doing what the marketing industry calls a "soft launch".

I was reading an article about people's individual beliefs and it had me thinking...

I'm so opinionated on some topics, but not on others - and I really don't know why. When I grew up, I wasn't entitled to an opinion, and it wasn't part of our household to share our opinions on any topic. In fact, quite the opposite. In many ways, children should be seen and not heard.

Instead, I spent my time listening. Not talking. Not contributing. Just listening. I think that started a foundation where I sway from not saying too much to going over the top and participating too much. Then to now, where I think I have a healthy balance, but tend to say a little more than I would normally, usually under the guise of being a content writer.