Tag: traditional advertising

Marketing in the digital era is much more complete and multifaceted compared to marketing pre-digitalisation. The way in which we operate on a human level has changed drastically, meaning the way in which we market has adapted to accommodate. 

A key player in this change of attitudes and behaviours has been the COVID-19 pandemic. New meaning has been brought to life. Certain aspects of our day-to-day life mean much more to us now than they did pre-pandemic. 

Traditional forms of advertising no longer cut it. As we now have a new meaning to life, it means our views and values have changed drastically. What used to be effective in attracting customers no longer is, so what does this mean for marketers?

Marketers now need to start thinking outside the box when it comes to their marketing tactics. In order to outperform traditional forms of advertising, marketers need to get creative and start looking at tasks from new perspectives. 

Not sure where to start? Here are our zero-cost marketing tactics that are set to outperform traditional advertising.