Marketing Entrepreneurship Business Blog for SMB's

Marketing Entrepreneurship Business Blog for SMB's

Tag: successful

Guerrilla marketing is a unique and innovative approach to marketing that is gaining popularity in today's fast-paced and highly competitive business environment. With traditional marketing methods becoming less effective and more costly, businesses are turning to Guerrilla marketing as a cost-effective and flexible alternative to reach their target audience.

Published in Marketing
Wednesday, 05 January 2022

How to make "yourself" more successful

The number one thing that holds you back from being successful is your mind. It also is the top reason you become successful. If you can control the way you process information, and rationalise the requirements needed to achieve a goal - you are almost certainly there. How to make "yourself" more successful is simplier than you think, but it does take discipline and that is something that not all of us have.

But you can...here's how.
Published in Entrepreneurship
Successful people have successful habits. It's true. They also work on things they are not good at, are passionate about 'something' to the point they are willing to make sacrifices and usually are prepared to work on their weaknesses.
Published in Management

With the rise of social media and technology, there has been an evident boom in self-made successful entrepreneurs. Painting a future for themselves by showcasing and selling what they truly love.

Published in Entrepreneurship
At 25 years of age, I started my first business, Insomnia. It was not my dream to own a business at that age, nor did I feel that I was quite ready...but when is anyone ever ready?
Published in Entrepreneurship
Did it ever occur to you that perhaps the only thing that is holding you back from realising your dreams is your mind? Not your capabilities. Not how much money you have in the bank. Not how you grew up. Not the job you are in.
Published in Entrepreneurship
If you don't believe in it, why do it? 

I had breakfast with 'the devil's advocate' this morning. A dear friend who always asks a lot of questions and is possibly so seasoned that instead of having a glass half full when a new idea or business starts, he spends a little too much time in focusing on what won't work.
Published in Entrepreneurship
When you are a successful woman, you are expected to be a whole heap of things, even if some of them you are 'faking it until you make it'.

I know first hand how much I have to perform. I have to hold a room in a meeting, and ensure that I am articulate, on point and relevant. In the office, I have to look like a leader and inspire my team to be high performers. At lunch with clients, I am on a stage. I have to entertain, say things worthwhile, make them laugh and show them that there is a real person under this business persona. At a staff Christmas party, I have to show my team that I am one of them, but I can't drink too much (not that I want to), and I am completely responsible for every persons behaviour and safety.
Published in Entrepreneurship
Everyone has been there. You know, when you look in the mirror and wonder to yourself 'why you haven't achieved what you set out to achieve' and then give yourself an 'upper cut'. For those who don't know what that means, it's very Australian!

We control our own destiny and deep down, every person, even the one's that blame others for their 'lot in life', know that if you are not achieving something, then it's no-one's fault but your own.

They are harsh words. You may say that you wanted to be rich, but were never given the opportunity but we have heard lots of stories of people growing up dirt poor who become squillionaires or elite sportspeople - so that alone is no excuse.

We all want something. Many of use strive to achieve it and put the right actions in place to make it happen. When failure crosses our path, we get back up and dust ourselves off, then try again, perhaps in a different way.

But some people fail and then become too afraid to get back up. Worse still, some people don't even try, because they are so afraid of failure. For what? Someone is going to laugh at you? Someone is going to think you are not as good as you want them to think? Your ego will be bruised? These things are as silly as they sound. Toughen up and start putting into action the things you need to, to achieve your goals.

There is simply no excuse for not trying and certainly no excuse to blame others, your circumstances or anything else on why you can't do what you really want to do. Anything is possible, you just have to believe.

In my experience, people are often held back (including myself at times) by:

1. Procrastination:

I take full responsibility for the fact that I am a procrastinator. I have great ideas, but often sit on them a little too long or find every excuse as to why I can't do it - namely, because I am too busy. What a load of bullshit. If you want it, do it.

2. Commitment phobic:

Another great reason why you can't achieve what you set out to achieve. You are phobic of making a commitment to achieving it. You want to travel the world, but you find every reason not to book your flight. You want to buy a house, but you find every reason not to put down that deposit. This usually follows you everywhere in life. Work on it. Don't let this be your reason for not succeeding.

3. You are not flexible:

You will only do it your way. You don't listen to others, or take advice and mostly you don't listen to your gut instinct. For instance, you want to be a newsreader, but you live in Sydney, and there is too much competition for roles as journalists. So move to a country town with a small television station so you can learn the ropes and get noticed. But no, you can't move - right? Wrong. If you really want it bad enough, you will do it.

4. You expect instant results:

Let's face it. You most probably will fail the first time. So don't pack up your bags when this happens and head home. Get back up, and try it again. You start a business and it doesn't make you a millionaire over night. Do you close the doors? Or do you keep working at it? The only thing in life that gives you instant results is chocolate and alcohol.

5. The right time never comes:

You are waiting for the right time. When you have had kids, or when you have paid off your mortgage or better still, after Christmas or when the market changes. This is your mind playing delay tactics and winning.

6. You compare yourself to others:

There will always be someone prettier (or better looking) than yourself. There will always be someone smarter or more successful than yourself. Get use to it. Unless you are Bill Gates, which I take it your not if you are reading this blog, there is always going to be someone who makes it look easier than it is, or who will be better than you in some way. Play by your own rules. Own you! Never compare yourself to someone else, but by all means learn from others.




Published in Mellissah Smith
Yesterday I caught up with one of the founders of Kookai, Rob Crombe, to talk about a community initiative that I am working on in Charters Towers in rural Queensland.

He asked me a question about success and I paused for a moment to reflect on how I would answer a question which eluded to me being successful.
Published in Management
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