Tag: retail

Well like most Australians I was expecting to come to work this week knowing who is governing our country... and all being able to move forward with our business plans with some semblance of normality… 

And yet we woke up Sunday to a collective “WTF?”…
So alas, here we are again with a potential hung parliament and the country holding our breath as final ballots are counted… and Pauline Hanson in the senate. Don’t even get me started on that.

So what does this mean for business owners in Australia?

Hasn't what seemed like a brilliant idea at the time and a $150 million dollar money making machine in a very short period of time, just come tumbling down.

Well, if you take what's written in the press today as any indicator, then you can certainly think that this may be a conclusion.

Did you know there’s a formula for building a great brand in a competitive market?

Your brand is the way your customers perceive you, so having a brand that represents your business personality, values and culture is not just an optional extra in business but a core necessity if you seek longevity.

Effective branding is more than just a good logo. It’s ensuring that every touch point of communication with your customers encapsulates your core brand and key message. Great branding offers a distinct competitive advantage, as your competition can’t easily imitate or replicate your brand, or your customer’s perception of the brand.

So if you need to create a brand for a new business idea or redefine your existing business’ brand, here is my 5 step formula for getting it right:

So your marketing for this year is pretty much done and dusted now… except for your last pre-Christmas campaigns over the next few weeks. So what then? Do you have a plan in place for talking to your customers in January, with a strategy that will take you through 2016?

Telling the right story at the right time is essential to a successful Marketing campaign, and the last thing you want is to be behind the eight-ball due to a lack of planning. Leaving it until you get back from holidays in January to think about your Marketing message means you will be well behind your competitors who have a strategy mapped out.

Here are my 3 top tips for getting ahead of the game with your Marketing for 2016…

The question is often asked of our people at Marketing Eye : "What do you do that other marketing firms don't?". And the answer is quite simple.

While other's are now using the term "outsourced marketing department", few have actually defined it quite like we have at Marketing Eye. After 24 years in the industry, I have learned a lot from both succeeding and failing. From these learnings, I have developed a series of systems, processes and ways in which to improve our capability of delivering world-leading marketing strategies to businesses seeking a high growth return.

The difference is from start to finish

I've never thought much about getting married... until I met the owner of Elite Pour La Vie in Atlanta. She shared her vision with me on why she was building Atlanta's most exclusive wedding and evening gown dress boutique. 

I didn't quite understand what could be so exciting about a wedding dress shop, other than the fact that she is a person with exquisite taste and style, who simply knows what is "in" and what is not. 

But now I do. She is bringing to a city of more than 6 million people, designers that brides-to-be and women wanting to make a statement or just look elegant at an black tie event or prom. 

It's what you don't have or perhaps have not yet experienced that makes you want to form a bond with a retail brand that is out of your core brand associations. Most consumers are now looking for something new. Something exciting. Something that takes them to a place that reminds them that they are who they want to be - in that moment.

But that's not new.

Written by Joyce Shin 

Top brands online have a number of things in common; they post regularly, they are on-brand and they sell the sizzle whether it's using women that are beautiful (and men for that matter), or using the best lighting for each and every product shot.

The countdown is on and while we are all still enjoying the Spring Racing Carnival, there are a few large retailers who have already put together their Christmas displays and have started their Christmas marketing campaigns.

So what should you do? Do you start early because they have, or do you wait until it is closer to Christmas? Here is your retail marketing “TO DO” list to help you decide.

A lot of clients ask me about “Marketing Automation” because they’ve heard the buzzword and wonder if it’s something they should be doing.... and as with everything in technology nowadays it can be hard to keep up (especially if you’re a small business and marketing is not your area of expertise).

Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.

Figures released last showed the worst retail growth in fifty years as consumers deserted shops again in the end of financial year sales.

The 1.6 per cent annual rise in spending is the worst result since 1961-62 - an era when there were no credit cards and shoppers used pounds, shillings and pence.

The Bureau of Statistics revealed sales for the normally strong month of June had fallen by 0.1 per cent, following an 0.6 per cent drop in May.

Here's my take...