Tag: NFTs

Similarly, to how social media revolutionised the online marketing landscape, the metaverse is about to do the same. It is imperative that marketing and communications brands pay close attention to the metaverse as it is indeed the next frontier for online interaction. Think about it like this, if brands had not made the shift to online marketing when social media became apparent, they would have been left behind and disregarded. Consumers would have forgotten about them and focussed on the brands that were engaging with them on social media platforms that they use every day. Ultimately, the metaverse is about to do the same and restructure online marketing forever, therefore if brands do not adapt to this, they will become irrelevant.

An NFT (Non-fungible token) is not an unfamiliar word anymore in this era. It is a disruptive technology that created person-to-person communities in the digital world. I’m assuming that you have heard of NTFs? If you haven’t, it is not too late for you to learn more about it. NTFs are digital artworks, photographs, audio, music, and videos. People can purchase them through the blockchain, allowing collectors to own digital intellectual properties.

We are experiencing a paradigm shift in digital consumerism online due to the rise of NFTs. Traditional marketing is forever changed, as value and ownership are redefined by this new trend which ensures uniqueness and ownership of online assets. Marketing values are also changing due to NFT’s, as consumers are becoming more and more allured by the idea of virtual reality and experience. It is imperative for your brand's success that you are staying up to date with the popularity of NFTs and are thus integrating them into your marketing ideas.