Tag: marketing srategy

When TikTok was created in 2016, no one could have expected it to become what it is today. It is now one of the most used social media platforms out. It is ranked as the 7^th most popular social media platform in the world. There are over 1 billion monthly active users. While many companies believe that TikTok is still an app for dancing videos, it has become a lot bigger than that. Since its launch in 2016, TikTok has been downloaded 3 billion times, gaining 383 million installs in the first half of 2021. It has become extremely critical that your company has an active presence on TikTok. Here are 5 ways your company can utilise TikTok marketing strategy to advance your growth.