Tag: marketing automation
3 AI Tools That Can Boost the Efficiency of Your Business’s Marketing Efforts
Countless AI tools have emerged since ChatGPT first created waves for the AI revolution. These tools range across multiple categories that aim to assist and streamline every digital task you can imaginable. This led to an almost universal adoption of AI into the professional workspace.
Lead Nurturing through B2B Email Automation: Tips and Examples
The modern buyer-driven market places immense pressure on B2B marketers to not only capture leads but also nurture and convert them into loyal customers. Successful lead nurturing involves fostering strong relationships with prospects at every step of their journey, ultimately earning their business when the time is right. In this pursuit, B2B email automation emerges as a powerful ally.
The Impact of Technology on Marketing Strategy
Marketing is one of the most important factors of a business’ success. Without a solid marketing strategy, businesses will be unable to keep up with their competitors and ultimately fail. As technology continues to progress, the marketing industry is rapidly changing, utilising new technologies to maximise businesses marketing strategies.
How to fast track your marketing career
When you start out in marketing, you always think the career path will be easy, fun and a bit on the glamorous side. Then when you start, you realize that it isn't easy, fun is for Friday's and there is no glamour in organizing an event even if it is for your favorite fashion brand.
Many don't start in the mail room or doing photocopying anymore, but at an entry level there is plenty of mundane tasks that can often bury our enthusiasm for the career that you are by this point indebted to through your university degree.
How to see your sales surge in the last quarter of the financial year
Marketing Eye is one of Australia's most recognisable marketing consulting firms due to our online performance. We were early adopters of everything from websites through to social media use. We know that every single month search engine optimisation must be a priority, and blogging keeps our prospects coming back time and time again.
Is your marketing job still relevant?
If you thought your marketing degree would teach you what you need to know to get a job in marketing, think again. While some think that understanding the basis of marketing technologies will give them the edge, it may so for the next year, but after that - forget it.
Do's and Don'ts of Marketing Automation
Marketing Automation is used extensively in the US retail market, but in Australia we are a little way behind. There is so much more that marketers could be doing with the technology - and early adopters in Australia will be streets ahead of the competition.
Why we are letting 18,561 hot leads get away this week
How to master your marketing strategy
Just 2 years ago, who would have thought Instagram would take over the world of social media? That LinkedIn would become the most power recruitment platform taking significant marketshare from Seek, Monster and Indeed?
Increase sales by 68% by using marketing automation
To give perspective; Marketing Eye has a substantial amount of traffic coming to our website each month, mainly due to the popularity of this blog and the effectiveness of our SEO team.