Tag: business growth

Mastering Search Engine Optimisation (SEO) has become highly essential for any business aiming for success. So, what exactly is SEO? It’s a multifaceted process that boosts both the quality and quantity of traffic to your website via search engines. By refining your website’s technical setup, enhancing the relevance of your content and overall link popularity, SEO ensures your web pages are more visible and relevant in response to user searches.

Every marketing consultant knows that if you don't focus your marketing strategies and marketing campaigns on the customer, they will fail. Businesses must have a deep understanding of their customers' needs and preferences to stay ahead of the competition but also to be able to achieve ROI on marketing investment. With technology advancements, customers have more choices and power than ever before, making it essential for businesses to understand their customers' behaviour, opinions and preferences to create products and services that cater to their unique needs.

LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.

LinkedIn is a professional social networking website that has become a crucial tool for individuals and businesses looking to expand their professional networks and promote themselves as a brand. With over 700 million users worldwide, LinkedIn has emerged as a powerful platform for professionals to connect with each other and build meaningful relationships.

Delivering exceptional customer experiences is no longer a luxury but a necessity for success. Marketing and customer service teams are two essential functions responsible for engaging with customers and driving business growth. While these two teams may have different objectives and priorities, they share a common goal: to provide the best possible customer experience.

Customer loyalty is one of the most essential elements in marketing. Customer loyalty schemes generate an observant, long-term relationship between customers and the business. In other words, loyalty schemes are designed to maintain existing customers to stay and keep purchasing goods from your business. This blog discusses whether loyalty schemes are effective for business growth.

As a business owner or entrepreneur, you must never forget that your employees are your most important asset. Promoting health and fitness in the workplace is one of the most effective ways to encourage your employees to reach their full potential when it comes to confidence and productivity levels. Not only does health and fitness encourage a positive outlook on life and work, it supports a positive attitude, a healthy weight and overall better health which is beneficial to the company and employee.

Most entrepreneurs don't listen. They trust their gut instinct and often find that their newest great idea, should take precedence over everything else their business is doing.

While that is good and well, this constant need for gratification and results often leads to entrepreneurs missing the mark - and then wondering why they are forging ahead as first thought.

December 7 and counting. While most of us have a jam-packed agenda for December with Christmas shopping to be done, parties, last minute things to finish at work, deals to close and family to catchup with, it seems that many small business owners get so caught up in what is going on, that they forget about what the future may hold.

2012 isn't going to be easy. It is predicted that we will see more floods, earthquakes, droughts, heat waves and cold spells as the world's weather patterns show increasing destabilisation but fortunately the world will not end as previously predicted on December 21, 2012.

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Opportunity




Marketing Eye is looking for 10 Melbourne and 10 Sydney companies that are in a startup or small business phase looking for high-growth.