Tag: branding - Page 4

Brand consistency refers to the delivery of company messaging through time that is consistent with the brand's identity, values, and strategy. Every company should seek to be instantly recognised by its target market. It not only aids in the formation of a strong link between your key messages, values, and your brand's visual features, but it also distinguishes your brand from the competitors.  

Read on further to learn about 5 Reasons Why Consistent Branding is Essential for Professional Services Firms.

There are no two ways about it. Email marketing is one of the most popular, cost-effective and highest performing marketing channels currently available. A recent eMarketer study shows that the average ROI of email marketing is 122%. The ROI of email marketing is approximately four times higher than its next closest competitor. Every study shows us that email marketing is performing well and looks to remain the case for years to come.

2020 has been an interesting year in marketing to say the least. Yes, we have all undeniably suffered under the conditions of the pandemic – but where there’s hardship there’s also opportunity to be found and many of us have been forced into new and exciting places.