Tag: brand building
The Top 10 PR Campaigns of the Past 10 Years
PR has come a long way in the past decade and certain campaigns have managed to capture our attention, leaving a lasting impact on the collective consciousness due to their creativity and strategic PR campaign execution. As we reflect on the past decade, it becomes evident that there are exceptional PR campaigns that have stood out amidst the noise and captivated audiences around the globe. These campaigns by public relations consultants demonstrate the power of strategic communication, innovative thinking, and the ability to connect with the public on a profound level.
The Top 10 Most Effective Advertising Campaigns of All Time
Advertising campaigns have the power to captivate audiences, inspire emotions, and leave a lasting impact on society. From timeless classics to contemporary masterpieces, these campaigns have left an indelible mark on popular culture and transformed brands into household names. Through compelling storytelling, memorable slogans, and groundbreaking techniques, they have successfully connected with audiences on a deep level, transcending the realm of mere marketing to become cultural phenomena. This topic explores the top 10 most effective advertising campaigns of all time, showcasing the creativity, strategy, and resonance that set them apart.
The Power of LinkedIn Groups for Building Your Brand and Engaging Your Audience
LinkedIn, with over 740 million members, has become the go-to social media platform for professionals across a variety of industries. While most individuals and businesses use LinkedIn to connect with potential employers, clients, or partners, there is an often-overlooked feature that can be a game-changer for brand building and audience engagement: LinkedIn Groups.
Podcasting for Business: How to Use Podcasts to Build Your Brand
In today's digital age, businesses need to constantly find new ways to reach and engage with their target audience. With the rise of podcasting, it has become an increasingly popular medium for businesses to build their brand and connect with their audience. It's clear that businesses should be considering podcasting as a key component of their marketing strategy.
How Seasonal Marketing Can Improve Your Brand Image
Certain times of the year bring extra traffic for websites and businesses, creating the need for a fresh, exciting, and appealing approach to marketing. It's no wonder there is a surge in flower sales on Valentine's Day or an increase in turkey sales during thanksgiving. During seasonal transitions or the holidays, seasonal marketing creates a unique feeling of excitement and fear of missing out for customers worldwide, leading to encouraging actions, like purchases.
Transforming your small business into a brand
In an age of globally recognised titans, the hallmark of any emerging business is strong branding. Here's how to begin that process for your small business.
Building an Effective Marketing Team
Are you building a marketing team? To build an effective B2B marketing team that can deliver what your company needs, you need to know exactly what you’re looking for. Every sports team has a specific person in a specific position. Otherwise, your team loses the game. Marketing works just like this! But it’s not as easy to know what you’re looking for when you’re in a B2B marketing environment. Below, we have some outlines of specific people you should look for to build your brand.
Marketing Eye Gets Fashionable
Marketing Eye is helping small to medium sized fashion and retail labels with top notch Marketing Consultant, Helen Tirekidis joining the team. Helen has a wealth of experience and has worked with all the big labels in town with more than 15 years experience in marketing international prestige brands.