Carry A Book is a newly launched app connecting book lovers based on their preferences. In order to build the brand, Marketing Eye engaged in marketing and design assets and concepts by gaining feedback from the app and developing a new website. The implementation of search engine optimisation has also been strategized as part of extended branding. Marketing Eye have also implemented a strong presence on social media to build further brand awareness and engagement. There have been successful public relations campaigns through a micro- influencer on Forbes and Ticker Jumpstart Live.