Is your marketing strategy stale?
If you are finding it hard to keep up to the latest in marketing techniques, you are not alone.
Most marketers, let alone small business owners, are struggling to keep abreast of the new developments in technology, buzz words, Google algorithm changes, content trends and more. Why? Innovation has been put on steriods and every technology guru is hoping to become the next Mark Zuckerberg and bank a few billion or at the very least, get their faces on the cover of Forbes.
Most marketers, let alone small business owners, are struggling to keep abreast of the new developments in technology, buzz words, Google algorithm changes, content trends and more. Why? Innovation has been put on steriods and every technology guru is hoping to become the next Mark Zuckerberg and bank a few billion or at the very least, get their faces on the cover of Forbes.
There is good news though for those who feel the pressure to keep up. Sometimes staying one step behind allows you to better focus on what is important to your business and gives you time to evaluate a particular marketing mediums worth. Always ensure that you sign up for new marketing mediums that mean cementing your brand's name on that platform (otherwise, your competitor will grab it or some smug 14 year old sitting in the attic, laughing all the way to the bank).
Capturing what is best for your small business is often just trial and error.
For instance, is Google setting your marketing strategy alight? Maybe in the US it is, but in Australia, there are 10 more meaningful mediums to invest time and money into to achieve a better result.
In the US, trends in technology and marketing as a whole, tend to be far more faster on the uptake. There is a reason for this. Americans want everything now, not yesterday and they don't want to be the last cab off the rank.
Instead, they feverishly sign up for new social media platforms that tend to be driven by media and/or their friends uptake of that medium. Word of mouth is very powerful and can alluminate the whole process and if you couple this with "sharing" tools, you may hit a jackpot.
Marketing strategies are an imperative part of any business. Without it, small businesses are setting themselves up to fail. When 1 in 5 businesses fail in the first 5 years, it always comes down to a few reasons and marketing is one of them.
The problem with marketers is that they spend so much time doing their jobs, they forget why they are there in the first place. Keeping abreast of marketing trends is the only way to determine the best strategy to connect with customers. If you look at what seems like old fashion "direct mail" and the power of intergrating social media, emarketing, monitoring tools and advertising - its plain to see how much more effective a campaign can now be.
Marketers who fail to use social media tools that combine all social media platforms to build, engage and measure the impact and results from social media is now a must-have in any marketing department - yet, I took the liberty of ringing 20 people yesterday about what system they use and all of them said "none". Scary when you think of it. Shoutlet is our preferred medium, but there is so many to choose from and most have their individual merits. For the record; Shoutlet allows you to include multiple accounts and provides platform support, social CRM and ecommerce for facebook, email marketing and mobile.
If you are a small business owner and your marketing strategy looks a lot like the one you did 3 years ago, throw it in the bin. Start again. Not only will you save money, you will improve efficiencies and sales results.
Ensure that every marketing strategy centralizes around "content" and how social media in both B2B and B2C environments drives search engine optimization and client engagement.
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comments ( 6 )
his explanation
19 Mar 2014Very interesting information!Perfect just what I was looking for!
ReplyInbox Blueprint Review
21 Jan 2014Hence you do not have to wajt for days or weeks or even months for your customer to reach you after looking at an ad or hoarding.
ReplyWhen the server is clogged, there are high probabilities that the server may go down.
Anthony in his course gives you some very valuable
tricks.
Claudia Gasson
01 Oct 2012As a Brit, having interned for an American consultancy as well as a London based creative agency, it has allowed me to have scope on the perspectives and impacts of social media.
ReplyFor example, the American company, which was run by one guy, had many interns for specific social media sites, many not familiar to the common social media user. In the meantime, whilst he was clearly covering all types of social media and this enhanced his search engine optimisation, he lost track of what his company was all about due to his obsession with staying on top of the latest social media trends.
In contrast, the London-based creative agency was featured on the biggest social media sites, such as Facebook, Twitter and Tumblr. Due to the focus on that, that company benefitted from a 600% consistent growth in website traffic within the first month, and as a result grew very quickly.
In contrast, the US based company is still figuring out what he actually does... This brings me back to the point; "problem with marketers is that they spend so much time doing their jobs, they forget why they are there in the first place". I say stick to the most popular sites and invest in those rather than having a large span with not enough focus.
Maxim Zhuiykov
17 Sep 2012I agree that it is vital to keep businesses marketing strategy continuously updating. Technology advancements are moving at a rapid pace where how to reach potential customers is changing. Mass market advertising is not the main obvious way to advertise anymore like it may have been ten years ago. Television network ratings are down, radio listeners have lost listeners and newspaper readership is down. People are now targeted through social medias such as twitter and facebook as well as smart phone advertisements. Ensuring that your business is at least aware of trends and advancements is an imperative.
ReplyEffective marketing is important for a business as it
1- involves how to reach customers and
2- how to portray the image of your business.
Keeping the business marketing strategy updated affects both of these aspects. While not updating this can significantly impact on the performance of the business.
Ashna
13 Sep 2012Great article! I think it is about time that organisations start using the full potential of social media before the fad of Facebook and Twitter dies down. However, I would like to point out that a very important, not to mention powerful tool, was forgotten. Pricing! Everyone is vying for the lowest price or trying to stay at a market price while claiming that they provide "premium" services or goods. Seriously?
ReplyAshna
13 Sep 2012Great article! I think it is about time that organisations start using the full potential of social media before the fad of Facebook and Twitter dies down. However, I would like to point out that a very important, not to mention powerful tool, was forgotten. Pricing! Everyone is vying for the lowest price or trying to stay at a market price while claiming that they provide "premium" services or goods. Seriously?
Reply