Why Pay Per Click is relevant when advertising your business
If you’re trying to build awareness or gain exposure for your brand on the search engine, but you don’t know where to start, or you struggle to rank on the top of the result page, Pay Per Click might be the answer for you. Pay Per Click or PPC, is a model of digital marketing in which advertisers pay a fee each time the ad is clicked. So, rather than attempting to earn visits to your website organically, PPC is a way to buy visits to your site.
This form of advertising is popular as it allows advertisers to bid for an ad placement in a search engine’s sponsored links. When someone searches for a keyword that is related to the brand’s offering. PPC is relevant to businesses’ marketing strategy and here’s why:
- Cost effective
‘How is it cost effective when I have to pay for each visit?’, you may ask. Well, you may need to pay a small fee every time the ad is clicked and it’s sending a visitor to your website. But when a PPC ad is working correctly, the fee is trivial because the visit is worth more than the fee for the ad. According to Techjury, PPC have a high ROI of 200%. For instance, when you pay for $2 for a click to your website, and if the click results in the visitor purchasing $200 worth of products or services from you, then you are making a big profit.
Besides that, the search engine only charges a fee from you when your ad is getting clicked. So, for the times that online browsers see your ad but do not click, you don’t need to pay any fees. In other words, you’re getting free advertisements to gain more exposure for your brand on the search engine!
- Contributes to business goals
PPC is one of the key tools in helping you achieve many of your marketing and business goals. From gaining high brand exposure, to increasing leads and driving sales, PPC is that powerful tool for aligning website traffic drivers to achieving end goals. Using PPC can support many parts of your business’ sales funnel and brand awareness ultimately, gaining a new customer.
Regardless of the identified goals you have, a PPC campaign can be set up to help achieving those goals more effectively. With relevant and detailed data given by the search engine to support the performance of your ad campaigns make it highly successful and easy to know if the campaign is working or not.
- Measurable and trackable
To add on the previous point, a major benefit of using PPC advertising is that it’s easy to measure and track the performance of ads on the go. The most popular type of PPC ad is through Google Ads which integrates Google Analytics. For every ad that you run on Google, there is no mystery to the performance as you’ll be updated regularly with the high-level performance details. On each ad, you’ll be able to see impressions, clicks, and conversions that you have received.
The stats are readily available for you to see how your ad campaign is performing and what kind of traffic and results they yield for your budget. The details and precision of the budget breakdown and the results they drive in is a big advantage that no billboard or print ads can acquire or attribute to performance results.
- Control over ad campaigns
When you are using a PPC ad campaign, having control over a wide range of options for reaching potential audience and customers is a benefit that cannot be overlooked. Unlike traditional advertisements, you control many aspects of your ads using PPC. From keywords to budgets and timeframe, they are all under your decision to make and give you the flexibility to make changes quickly at any time.
You have the power to control the keywords or placements you choose to target your prospects. You also have budget flexibility throughout your ad campaign as you can set your own ad budget and bids, choosing how much you’re willing to spend. You can also modify your budget, for instance, scaling up the bids immediately if you see positive results. Moreover, you can also pause or stop your ad spend immediately if you want to take a break. There are no strict fixed terms that requires commitments and obligations.
- More conversions
One of your main marketing goals would be boosting sales, and PPC has the capability to help you achieve that. According to Formstack, PPC ads are one of the top three generators of on-page conversions. Another major benefit is that it places brands immediately at the top of the search engine result page, making it highly visible to browsers, and receive more clicks as it is one of the top few spots on the page.
In addition, PPC shows your ad to the right customers at the right time and at the right place, so it’s bound to gain higher ROI and you get to see quick results from it. On top of budget and timeframe, you also have control over who, where, and when can online browsers see your ads. And with the right keywords, your ads will be displayed to the right prospects at the right time and at the right place that can effectively tempt them to convert.
PPC advertising has been used by many businesses, both large firms and small to medium sized firms. It has proven to be a reliable and profitable marketing tool for those seeking quick, quality traffic and conversions. Considering all the benefits that PPC offers, there is little risk for you to test it out to see whether it is effective for your business.
Image source: Shutterstock_1766530049