Why Marketing needs Artificial Intelligence
Without a doubt, modern customers living in today’s digital market have developed much higher expectations for a personalised experience. In fact, 76% of consumers expect companies to understand their needs and expectations
while 51% of these customers believe most companies fall short of their expectations for a great experience.
Artificial Intelligence is reshaping marketing as we know it and here is how!
Customer Segmentation
As the scope of customer experience rapidly transforms, marketers are required to up their game to improve customer interactions and deliver on new needs, or risk the fear of being left behind. Using predictive analytics, Artificial Intelligence enables marketers to accurately segment their customers for more effective marketing. Data run through software machine learning algorithms separate customers into distinct personas providing marketers with a better understanding of what motivates them. Using this technology over time will, in turn, achieve dynamic micro-segmentation that will be able to predict future behaviour. With AI accurately segmenting the market, it gives marketers the invaluable opportunity to communicate more personally with the customer, optimising customer experience and creating a long-lasting relationship with the brand.
Efficiency and Deep Learning
There is no question that marketers spend countless hours attempting to gain insights into their customers. As we enter into an era of robust AI data analytics, it opens the doors for marketers to fully understand their audience on a much deeper level than ever before. Analysing past and present customer behaviours, AI technology provides far quicker and accurate insights on their consumers then any human could be capable to do. AI’s deep learning ability doesn’t require any human operators to command or analyse outputs and it presents a vast amount of quality data at scale. Taking the load off many marketers, and delegating tasks to machines, allows marketers to refocus their efforts onto marketing what matters. This allows marketers to streamline their marketing efforts by using deep learning as a way to understand, anticipate, analyse and react faster to customer needs and create smarter campaigns.
Customer Interactions and Personalisation
Any marketer will know that when customer expectations are not achieved it will lead to dissatisfaction and loss of repeat customers. Marketers can use AI ‘Chatbots’ as their own personal assistant to customise and deliver high levels of customer service. Chatbots have the ability to conduct around the clock conversations and engagement with customers on a human level. This technology is affordable, efficient and consistent and can be used to not only track and predict behaviour of customers but personalise customer interactions. Incorporating such Artificial Intelligence will reshape the interactions between brand and consumer, helping increase positive customer interactions and bolster strong relationships.
Artificial Intelligence is reshaping marketing as we know it and here is how!
Customer Segmentation
As the scope of customer experience rapidly transforms, marketers are required to up their game to improve customer interactions and deliver on new needs, or risk the fear of being left behind. Using predictive analytics, Artificial Intelligence enables marketers to accurately segment their customers for more effective marketing. Data run through software machine learning algorithms separate customers into distinct personas providing marketers with a better understanding of what motivates them. Using this technology over time will, in turn, achieve dynamic micro-segmentation that will be able to predict future behaviour. With AI accurately segmenting the market, it gives marketers the invaluable opportunity to communicate more personally with the customer, optimising customer experience and creating a long-lasting relationship with the brand.
Efficiency and Deep Learning
There is no question that marketers spend countless hours attempting to gain insights into their customers. As we enter into an era of robust AI data analytics, it opens the doors for marketers to fully understand their audience on a much deeper level than ever before. Analysing past and present customer behaviours, AI technology provides far quicker and accurate insights on their consumers then any human could be capable to do. AI’s deep learning ability doesn’t require any human operators to command or analyse outputs and it presents a vast amount of quality data at scale. Taking the load off many marketers, and delegating tasks to machines, allows marketers to refocus their efforts onto marketing what matters. This allows marketers to streamline their marketing efforts by using deep learning as a way to understand, anticipate, analyse and react faster to customer needs and create smarter campaigns.
Customer Interactions and Personalisation
Any marketer will know that when customer expectations are not achieved it will lead to dissatisfaction and loss of repeat customers. Marketers can use AI ‘Chatbots’ as their own personal assistant to customise and deliver high levels of customer service. Chatbots have the ability to conduct around the clock conversations and engagement with customers on a human level. This technology is affordable, efficient and consistent and can be used to not only track and predict behaviour of customers but personalise customer interactions. Incorporating such Artificial Intelligence will reshape the interactions between brand and consumer, helping increase positive customer interactions and bolster strong relationships.
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Léo
25 Mar 2019Thanks for this post. From audience targeting, to content strategy, communication with leads/clients & research these task can be automated to some degree thanks to Artificial Intelligence.
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